The 1989 Children Act

Produce a table outlining the current legislation and guidelines relating to safeguarding. The 1989 Children Act This is the most important piece of legislation with regards to childcare. It simplified the laws that protect children and young people and made clear the duty of care for all those who work with children or young people. Working together to safeguard children 2010 This document was produced to safeguard and protect children. To create and maintain a safe learning environment for children and young people.To give local authorities (LSCB) the power to produce own safeguarding policies. Laming Report 2003 Independent enquiry into the death of Victoria Climbie and other serious case reviews. It identified wide ranging failings of the safeguarding system. Many professionals working with children not following guidance in â€Å"working together† brought about the following piece of legislation Every child matters guidelines and children’s act 2004 This brought to gether agencies such as healthcare professionals, schools and welfare services.Created central database containing records of all children and whether known to different services. Independent children’s commissioner to oversee and protect all children’s rights and Ofsted to monitor children’s services. Other pieces of legislation Human rights act 1989 United Nations convention on the rights of the child 1989 Sexual Offences Act 2003 (New offences created such as grooming) Protection of children act 1989 (dealt with staff misconduct and recruitment ie POCA list) Safeguarding vulnerable groups act 1986Independent safeguarding authority (ISA) was given a wider role in checking new workers, poor practice etc. Munro report 2011 – recommends a less bureaucratic and more child centred approach.   2/3 Write an explanation of child protection within the wider context of safeguarding children and young people, relating it to the policies and procedures in the sch ool environment. Safeguarding is the new term used to describe â€Å"child protection†. It refers to the ways in which adults and professionals working with children need to act when managing issues regarding child protection.Everyone working with children has a duty to keep children safe, protected from harm and any concerns regarding any form of abuse to be passed to the safeguarding officer at school. The above guidelines, policies and procedures affect the day to day work carried out within schools and while issues will vary between schools, everyone within these establishments should be aware of safeguarding concerns and ensure that they always act appropriately and within the guidelines set out. All professionals working with children need to be CRB or DBS checked.This is to enable safe recruitment decisions and prevent unsuitable people working within a school environment. Risk assessments will need to be carried out on any activities or outings that have the potential to cause harm. The school will have procedures for risk assessments that will probably be carried out annually on the school buildings or grounds or individually for school visits and such. Child protection is the duty of all who work with children and everyone needs to be aware of the schools policy for reporting and recording suspected abuse.Keeping children secure on school premises with signing in procedures, secure fencing and gates, staff security badges and such. If a child is a cause for concern, child protection records will need to be kept and any issues raised will always need to be followed up. As a teaching assistant, our role would be to pass any concerns on to be followed up by the schools safeguarding officer. Photographs that may be shared with others outside school would need parental permission, as would outside school visits and extra-curricular activities.Health and Safety policies should be followed throughout the school and behaviour issues should be resolved to prevent harm to themselves or others. Anti-bullying policies should be in place and adhered to. The staff to pupil ratio should be sufficient at all times, internet safety should be in place and medical information should be shared in case of an emergency. Therefore, the primary concern of a school should be to keep its pupils safe and secure. Many procedures and policies will be in place to ensure this happens and the LSCB(Local safeguarding children board) will help ensure the safeguarding and welfare of children. Every child should have a voice that is heard and should have support it required. Confidentiality should be maintained and information should not be shared with anyone other than those who need to be involved. 1. 4 Explain when and why enquiries and serious case reviews are required and how the sharing of the findings informs practice. Serious case reviews take place when a child has died due to abuse or neglect and sometimes when a child has suffered serious injury or harm from violence, neglect or abuse.Working together to safeguard children guidance states that a serious case review (SCR) should take place when â€Å"the case gives rise to concerns about the way in which local professionals and services worked together to safeguard and promote the welfare of children. † The local safeguarding children boards (LSCBs) will consider whether a SCR is required when any professional or agency believe a serious incident has occurred. The purpose of a serious case review is to look for where improvements in practice can be made to limit the risks to other children and young people. Working together explains the purpose of a SCR as :- 1.To establish whether there are lessons to be learnt from a case about how local professionals and organisations work together to safeguard and promote the welfare of children. 2. Identify what those lessons may be, what is to be acted upon and what is expected to change. 3. Improve inter-agency working and bet ter safeguard and promote the welfare of children. In 2001, Lord Laming was asked to chair and Independent Statutory Inquiry following the death of Victoria Climbie and to make recommendations as to how such an event may, as far as possible, be avoided in the future.Victoria Climbie was severely abused by her great aunt and her partner, which eventually resulted in her death. The inquiry found a gross failure in the system that was supposed to protect this little girl. The Laming report therefore recommended that a national agency should be setup to oversee the swift and effective implementation of the recommendations, such as directors of children’s services with no child protection should appoint an experienced social work manager to support them.The Government should provide child protection training for council leaders and senior management and the Ofsted framework is in place for child protection. 108 recommendations were made by this report including that there should b e a much closer working relationship between agencies, a central database and an independent children’s commissioner for England. The Brichard Inquiry was a serious case review that was commissioned to look at the Soham murders.This found that record systems didn’t work properly, that the local intelligence system was fundamentally flawed so allegations that had been made about Ian Huntly were missed and his employment references were not checked properly. The main recommendation that came from this inquiry was the introduction of CRB checks and the need for them to be checked regularly. The Byron Review was a report ordered in September 2007 to review the risks children faced from exposure to harmful or inappropriate material on the internet and to produce recommendations that would help keep children safe.It concluded that there needed to be better regulation and better information and education, with the role of Government, law enforcement, schools and children†™s services as key. This meant safer internet access was adopted in schools. Therefore, all of these SCRs have been instigated to help keep children safe. Other reviews, such as the Plymouth SCR, was commissioned as a result of a nursery worker been found to be taking inappropriate photographs of children that were then shared on the internet, As a result, mobile phones were banned in Nurseries and kept away from children in schools.No photographs are to be taken or shared without parental permission. So, legislation is often changed due to SCRs by the Government which is then passed to local authorities, this then influences and creates the policies that are implemented in school and other childcare agencies. SCR’s are conducted to learn from the mistakes made to then introduce changes to keep children safer and protected.. 5 Write a reflective account of how your school complies with the data protection act regarding information handling and sharing.The data protection ac t (1998) covers all aspects of how a school handles information. Information gathered by the school, including the context of safeguarding and child protection, is used only for the purpose for which it was collected. Therefore, information wouldn’t be shared or discussed with people who don’t need to know. All staff have to ensure that subjects discussed within school are not shared with others outside the environment for example, if approached by a parent outside of school I would not share any confidential information with them.The information collected is also kept securely with access only permitted to those who need it. Many records are kept on secure computer sites or, if they are paper records, they are kept locked in the school office where access is restricted. All information has to be accurate and kept up to date. Data collection sheets are sent out regularly to parents to ensure that the information held is accurate and current. This collects informations of a personal natures, provides contact details, medical informations, school lunches and how children get to school.Other information, including children’s SEN files and educational records are also reviewed regularly and shared only with those who need to know. The Data Protection Act gives rights to individuals in respect of the personal data held about them. This information can be accessed by them (or their parents) except in certain circumstances, for example, information that may cause serious harm or a risk of abuse to the individual or others. Therefore, all schools have a legal responsibility to adhere to the Data Protection Act and its codes of practice.

Policy of Containment Essay

Americans believe that if Franklin D. Roosevelt would have lived longer, that he would have been able to stem the tide of tensions between the Soviet Union and the United States. His successor lacked greatly the Talent of FDR. The new president, who was more comfortable with machine politicians than with polished New Dealers, liked to talk tough and act defiantly. Truman complained that the U.S. Negotiations had been a â€Å"one way street† just ten days after he took office. He then vowed to not â€Å"baby† the Soviet no longer. A crisis in the Mediterranean prompted President Truman to show his colors. On February 21, 1947, amid a civil war in Greece, Great Britain informed the U.S. State Department that it could no longer afford to prop up the anti-Communist government there and announced it’s intention to withdraw all aid. Truman concluded, Greece, Turkey, and perhaps the entire oil-rich Middle East would fall under Soviet control, without U.S. Intervention. On March 12, 1947, the President made his argument before Congress in bold terms: â€Å"At the present moment in world history, nearly every nation must choose between alternative ways of life†¦ One way of life is based upon the will of the majority, and is distinguished be free institutions†¦and freedom from political oppression. The second way of life is based upon the will of a minority forcibly imposed on the majority†¦ And the suppression of personal freedoms.† Never mentioning the Soviet Union by name, he appealed for all-out resistance to a â€Å"certain ideology† wherever it appeared in the world. The preservation of peace and the freedom of all Americans depended, the president insisted, on containing communism. Congress approved a $400 million appropriation in aid for Greece and Turkey, which helped the monarchy and right-wing military crush the rebel movement. Truman’s victory buoyed his popularity for the upcoming 1948 election. It also helped to generate popular support for a campaign against communism, both at home and abroad. The significance of what became known as the Truman Doctrine far outlasted  the events in the Mediterranean: the United States had declared it’s right to intervene to save other nations from communism. As early as February 1946, foreign-policy adviser George F. Kennan had sent an 8,000-word â€Å"long telegram† to the State Department insisting that Soviet fanaticism made cooperation impossible. The USSR intended to extend it’s realm not by military means alone, he explained, but by â€Å"subversion† within â€Å"free† nations. The Truman Doctrine described the differences between the United States and the Soviet Union as absolute and irreconcilable, as an ideological breach that resonated far beyond foreign policy. It was now the responsibility of the United States, Truman insisted to safeguard the â€Å"Free World† by diplomatic, economic, and, if necessary, military means. He had, in sum, fused anti communism and internationalism into an aggressive foreign policy. The Truman Doctrine complemented the European Recovery Program, commonly known as the Marshall Plan. On June 5, 1947 the plan was introduced in a commencement speech at Harvard University by secretary of state and former army chief of staff George C. Marshall. The plan sought to reduce â€Å"hunger, poverty, desperation, and chaos† and to restore â€Å"the confidence of the European people in the economic future of their own countries and of Europe as a whole.† Although Marshall added that â€Å"our policy is directed not against any country or doctrine,† the plan that bore his name additionally aimed to turn back both socialist and Communist electoral bids for power in northern and western Europe while promoting democracy through an economic renewal. The most successful postwar U.S. Diplomatic venture, the Marshall Plan supplemented the Bretton Woods agreements by further improving the climate for a viable capitalist economy, in western Europe and in effect bringing recipients of aid into a bilateral agreement with the United States. Western Europe nations, seventeen in all, ratified the General Agreement on Tariffs and Trade (GATT), which reduced commercial barriers among member nations and opened all to U.S. Trade and investment. The plan was costly to Americans, in it’s initial year taking 12 percent of the federal budget, but effective. Industrial production in the European nations covered by the plan rose by  200 percent between 1947 and 1952. Although deflationary programs cut wages and increased unemployment, profits soared and the standard of living improved. Supplemented by a multimedia propaganda campaign, the Marshall Plan introduced many Europeans to American consumer goods and lifestyles. The Marshall Plan drove a deeper wedge between the United States and the Soviet Union. Stalin was invited to participate but he denounced the plan for what it was, an American scheme to rebuild Germany and to incorporate it into and anti-Soviet bloc that encompassed all western Europe. The president readily acknowledged that the Marshall Plan and the Truman Doctrine were â€Å"two halves of the same walnut.† The policy of containment depended on the ability of the United States to back up it’s commitments through military means, and Truman invested his faith in the U.S. Monopoly of atomic weapons. The U.S began to build atomic stockpiles and to conduct tests on the Bikini Islands in the Pacific. By 1950, as a scientific adviser observed, the U.S. â€Å"Has a stockpile capable of somewhat more than reproducing World War II in a single day.† The U.S. Military analysts estimated it would take the Soviet Union three to ten years to produce an atomic bomb. In August 1949, the Soviet Union proved them wrong by testing it’s own atomic bomb. â€Å"There is only one thing worse than one nation having the atomic bomb,† Noble prize-winning scientist Harold C. Urey said, â€Å"that’s two nation’s having it.† The United States and Soviet Union were now firmly locked into the Cold War. The nuclear arms race imperiled their futures, diverted their economies, and fostered fears of impending doom. Prospects for global peace had dissipated, and despite the Allied victory in World War II, the world had again divided into hostile camps.

Brand Audit South India Bank

Through this study an analysis is made on Branding strategies by South Indian Bank, this refers to the communication that is being sent by South India Bank about its product, services and other such attributes and what is being received by the costumers. Banks are coming up with new strategies to market themselves, gone are the days when Banks were an unattractive lot and one stepped foot in a bank as a last resort for financial assistance. Now new strategies are being used by Banks for retaining their customers as well as acquiring new ones. This is where the importance of Brand Management comes in. PORPORTION OF ADVERTISEMENT (EMPLOYEE ) SPONSORSHIP EVENTS (CUSTOMER ) SPONSORSHIP EVENTS (EMPLOYEE) BILLBOARDS (CUSTOMER) BILLBOARDS (EMPLOYEE) SOCIAL MEDIA (CUSOMER OPINION) SOCIAL MEDIA (EMPLOYEE OPINION) CUSTOMER YEARS IN BANK NUMBER OF TRANSCATION ONLINE BANKING MOBILE BANKING PERSONAL LOANS WELCOME 22 29 29 30 31 31 32 35 36 36 37 37 38 5 1,22 1. 23 1. 24 1. 25 1. 26 1. 27 VALUE EMPLOYEE SIB FIRST PREFERNCE CELEBRATEES INDIVIDUALS TEAM SUCCESS ONLINE BANK MOBILE BANKING DATABASE MANAGEMENT 39 39 40 40 41 42 6 CHAPTER 1 INTRODUCTION 7 1. INTRODUCTION Brand: â€Å"A Brand is a complex symbol. It is the intangible sum of a product? s attributes, its name, packaging and price, its history, reputation, and the way it? s advertised. A brand is also defined by consumer? s impression of people who use it, as well as their own experience†- David Ogilvy A brand is a Name, term, design, symbol, or any other feature that identifies one sellers good or service as distinct from those of other sellers. Brands are distinguished and this is protected by trademarks or service mark from authorized agencies. Brands are often expressed in the form of Logos, graphic representations, slogan etc. Good and powerful brands drive success in any competitive markets and help achieve company various difficult feats. Proper branding results in higher sales of not only one product, but on other products associated with that brand. Some people distinguish the psychological aspect, brand associations like thoughts, feelings, perceptions, images, experiences, beliefs, attitudes, and so on that become linked to the brand, of a brand from the experiential aspect. Brand Management: Brand management is the application of marketing techniques to a specific product, product line, or brand. It refers to all the strategies that are used for maintaining a particular image of the brand. It involves managing both tangible and intangible characteristic of Brand. In terms of service brands this includes customers? satisfaction, and intangible refers to emotional bonding or connection to the Brand. The success and failure depends on similarity between what is conveyed by the company to what is received by the customers. Branding is based on external experience and internal experience. External experience includes Name, Logo, advertising, Brand Identity and product and services. Internal experience includes Customer relation, brand values, training, quality, staff motivation, technology etc. 1. 1. The Banking Sector The Banking industry plays a dynamic role in the economic development of a country. The growth story of an economy depends on the robustness of its banking industry. Banks act as 8 the store as well as the power house of the country? s wealth. They accept deposits from individuals and corporate and lends to the businesses. They use the deposits collected for productive purposes which help in the capital formation in the country. Today, the Indian Banking System is known the world over for its robustness. The Reserve Bank of India is the central/apex Bank which regulates the functioning of all banks operating within the country. The banking system, largely, comprises of scheduled banks (banks that are listed under the Second Schedule of the RBI Act, 1934). Unscheduled banks form a very small component (function in the form of Local Area Bank). Scheduled banks are further classified into commercial and cooperative banks, with the basic difference in their holding pattern. Cooperative banks are cooperative credit institutions that are registered under the Cooperative Societies Act and work according to the cooperative principles of mutual assistance. Banking with the passing time has gain more importance as human civilization evolved, starting with just a place where to store ones money and for transfer of it. Now banks have developed to different horizons. Indian Banking because of its strict regulation from the Reserve Bank of India has always maintained a world class banking model which was clearly visible in the recession of 2008. A great leap in banking sector in India happened with the revolution in the IT sector which helped in great technological advancements such as online banking, database management, core banking etc. 1. 1. Profile of the Company South Indian Bank Limited (SIB) is a private sector bank headquartered at Thrissur in Kerala, India. The bank was founded in the year 1929. It is headed by Dr VA Joseph, Managing Director CEO of the bank. South Indian Bank has 705 branches spread across more than 26 states and union territories in India. It has set up 683 ATMs all over India. History: One of the earliest banks in South India, â€Å"South Indian Bank came into being during the Swadeshi movement. The establishment of the bank was the fulfilment of the dreams of a group of enterprising men who joined together at Thrissur, a major town (now known as the Cultural Capital of Kerala), in the erstwhile State of Cochin to provide for the people a safe, efficient and service oriented repository of savings of the community on one 9 hand and to free the business community from the clutches of greedy money lenders on the other by providing need based credit at reasonable rates of interest. . 1. 2. Products And Services Personal Banking-Under this bank offers wide range of personal banking products and services such as deposit, saving, loans, internet banking, mobile banking, demat services, credit card, debit card, etc. The bank offers mutual funds products of various funds houses such as ICICI Prudential AMC, Franklin Templeton, TATA Mutual Fund, Sundaram BNP Pariba s, UTI Mutual Funds, Reliance Mutual Funds, HSBC Investments, HDFC Mutual Fund, Fidelity Fund Management, Principal Mutual Funds, Fortis Investments, Birla Sun Life Asset Management Company and DSP BlackRock Mutual Funds. NRI banking- SIB also caters its banking products and services to NRI customers such as deposit, car loans, remittances, investment schemes, insurance are amongst others. Corporate banking- It provides wide range of products and services to corporates. SIB offers working capital finance, project finance, structured finance etc. 1. 2. PURPOSE objective OF THE STUDY †¢The purpose of the study is to analyze the brand value of South Indian Bank stakeholders which include its customers and employees. †¢Through this analysis the weak points in branding strategy will be covered to create a better Brand image of South Indian Bank. Brand Management study is to evaluate whether the South Indian Bank as a brand with its different aspects and qualities stands different from other names. What distinguishing aspects of SIB make it different from others? This includes name, logo, slogan, services, marketing strategies etc. 1. 3. Limitation Of The Study †¢Number of employees covered in the survey is very less because of the difficulty to access them; in the survey employees from only two branches were used. †¢The less number of sample might give a less accurate and imprecise data. 10 Chapter II RESEARCH METHODOLOGY 11 2. RESEARCH METHODOLOGY In general, research can be termed as an inquiry in to the nature of, the reason for, and the consequences of any particular set of circumstances. It is the process of finding solution for the problem after a thorough study and analysis of the situational factors. It tries to solve a complex and complicated problem through use of various tools and techniques. These tools and techniques try to bring out a logical, accurate and scientific solution to the problem. Research methodology is simply a plan of action for a research which explains in detail how data is to be collected, analyses and interpreted. . 1. Research Design Research design is the basic framework, which provides guidelines for the research process. It is a map or blue print according to which the research is to be concluded. Research design ensures that the study will be relevant to the problem and employs economical procedure. The type of research design used in this study is Descriptive Research. Descriptive research is concerned with the research studies with a focus on the portrayal of the characteristics of a group of individuals or a situation. It includes surveys and fact-finding enquiries of different kinds of analysis. The main objective of this descriptive study is to gather knowledge and to find the state of affairs, as it exists at present. 2. 1. 1. Research Instrument A descriptive questionnaire was used to question the awareness, preferences and thoughts of the customers and employees about the Corporate Branding Strategy of South Indian Bank in. The data used in this study is both primary and secondary. 2. 2. Data Collection ? Primary data has been collected through questionnaires prepared for the stakeholders of South Indian Bank, in this case both customers and employees. Secondary data collection includes proprietary databases and search engines. These sources include company websites and reports, books, trade journals, magazines, white papers, Industry Portals, government sources. 12 2. 3. Sampling All the items under consideration on any field of inquiry constitute a „universe? or population?. Sampling is the process of selecting a sufficient number of elements from the population so that a study of sample and on understanding of its properties or characteristics would make it possible for us to generalize such properties or characteristics to the population elements. 2. . 1. Sampling Technique There are various types of sampling techniques classified under probability and nonprobability. In this research, we used convenience sampling which is a deliberate or nonprobability sampling. i. e. , when population elements are selected for inclusion on the ease of access, it can be called convenience sampling. 2. 3. 2. Sample Size The sample size is that of 58 with customers and 15 with employees, making a total sample size of 73. 2. 4. Area Of The Study Employee data has been collected from two branches of South India Bank in Bangalore, Indira Nagar Branch and Cantonment Branch. For customers both data has been collected from these branches as well from other parts, through the accumulation of an online form. It has been made sure that a particular region is not targeted when it comes to collecting data. 2. 5. Analysis Technique The analysis techniques used in this study are ? Charts representing the spread on various variables 13 CHAPTER III FINDINGS AND INTERPRETATION 14 The result of the study will be explained in the following chapters 3. 1 Marketing strategies by THE Ad agency All the current marketing communications are handled by an independent ad agency Jelitta publicity situated in Thrissur, Kerala. The ad agency was appointed in the year 1994 since then it is exclusively handling all marketing operations except for one year when it was handled by another ad agency FCB Ulka. Through these years the ad agency worked along closely with the SIB management and has contributed towards this brand building effort. The role of agency has included providing 360 degree marketing communication solutions for the bank. Above the line, Below the Line activities, events, PR are all handled by Jelitta. Customer service experience: The whole new approach comes in south Indian bank with its shift to 100 % core (centralized online real-time environment) banking, and banks approach targeting the huge NRI market. The bank needed more visibility and was going to be known as a next generation banker rather than an old generation banker. Technology based products were introduced and the NRI customer base in the Middle East were targeted in large scale. Media mix: Earlier print ads were used more as a medium, but down the years the agency has shifted more towards electronic media and outdoor activities. Now print ads are being more used to communicate the financial achievements, awards accolades, financial notifications like publishing balance sheet other financial results where as electronic media (predominantly TV Radio) is used for visibility, products services communication etc. Outdoor media has also been used simultaneously with the TV campaigns to get more impact and events PR activities are used to create better brand profile. Promotional events: They form the main tool used by SIB for the past several years. One such event was when 80 years of SIB was celebrated by conferring awards to globally acclaimed personalities for their life- time achievement. Dr. K. M. Cherian, the eminent Cardiologist, Mr. Adoor Gopalakrishnan, the film Director, Dr. Verghese Kurien, „the milk man of India? , the music- maestro Padma Bhushan Dr. K. J. Yesudas and Mr. M. A. Yusuff Ali, the prominent NRI. Public Relations: Every result announcement is followed by a press meet in Kochi and interviews one to one interactions are arranged with the press people. Entertainment programmes were organised in every major city in South India for SIB customers. Several 15 CSR activities like sponsoring a whole village in Kerala was done 2 years back. All the product launches are carried out with much fanfare and every new branch inauguration is organised with huge promotional activities. Right from designing a product to its end marketing communication, the agency has an important role in SIB. Ad agency interface: Marketing (Ad evaluation): South Indian bank has used well known personalities such as Mamootty, ZarinaWahab, M. Balamuralikrishnan in their ads with each being well known in their respective fields. The strategy is to use them as a means of reaching different line of customers. While using a brand ambassador it should be considered that the ambassadors suits the image of the bank. A bank which stands for trust and support should keep that in mind 3. 2 Services capes (External Experience) All the physical evidence of South Indian Bank has been evaluated based on the response from customers and employees 3. 3 NAME Bank for South Indians Completely Agree Completely Agree 7% 2% Disagree 23% Undecided 25% Agree 43% Fig 1. 1 Bank for South Indians When asked whether they think that South Indian Bank is a bank for South Indians, a majority of 43% believed it to be so. 16 South Indian Bank was formed in the year 1929 in Thrissur the cultural capital of Kerala, the name derived from being a bank from south India, the name gives the bank a restriction to its idea of spreading its reach all over India. India is a multi-ethnic society being basically categorised into North India and South India. When someone from North India hears of South India Bank the first impression itself goes that it is a bank for south Indians. Here is an evaluation of South Indian Bank brand name based on the standard criteria a brand name should follow. a. Uniqueness: South Indian Bank has a very unique name which easily distinguishes it from other brands b. Pronunciation and Spelling: South Indian Bank has an easily pronounced name which has a short abbreviation of SIB, but this is often confused with the more known SBI, which stands for State Bank of India the oldest commercial bank in Indian subcontinent. South Indian Bank is easily spelled as well because there aren? t any complicated words in it. . Legal Protectability: South Indian Bank has a name which can be legally protected. Having a very unique name to it ensures that other companies cannot take the same name. d. Related to product and service: The name South Indian Bank clearly states that it is involved in banking sector. e. Easily related with: The name South Indian Bank gives it a limitation of being associated as a South Indian Ban 3. 3. 1 Suggestion The b ank should consider in changing its name, the name forms a major constraint for the bank to associate itself with north Indian customers. A proper promotion strategy can be used to convey the change in name and in the long run it will help the bank. 3. 3. 2 Logo It is graphic mark or emblem which is commonly used by enterprises, organisations, and individuals with the purpose of creating public recognition. Logos are either purely graphic or are composed of the name of the organisation and in some cases both. 17 Cant say 4% Logo (Customer Opinion) No 3% Never Noticed 20% Yes 73% Fig 1. 2 Logo When asked about whether the customers like the logo of South Indian Bank, out of the 56 customers, 73 % found the Logo to their liking. South India Bank changed its logo in the year 2007. In the erstwhile logo of the Bank, the unique picture was that of a coconut tree. The fronds of the coconut palm form the basic theme of the new logo. The sharp ends of the fronds are smoothened, thickened and twisted to form a „S? denoting South Indian Bank. Thus the new logo has the continuity from their erstwhile logo. It can also be seen as two hands clinging to a strong pillar in the middle. The pillar is SIB institution; the upper hand represents SIB customers and the lower hand symbolizes SIB staff members. S† also projects a Safe, Solid, Smart, Strong, Secular, Shining, Schooled, Seasoned, Successful and Straightforward Bank. (Source: South Indian Bank website). 3. 3. 3. Evaluation of the logo: Simple: South Indian Bank has a very simple logo with not too many complications, though without reading the details such as what the logo stands for, it is hard to understand the true meaning behind the logo. Effectivenes s: The new logo being adopted only in 2007, need more aggressive marketing for the logo to reach wide coverage. Colour: The new logo is that of cardinal red. Cardinal red forms one of the three primary colours, the important feature of colour red is that it stands out easily from other colours. 18 Cardinal red is often denoted as symbolic of faith an attribute which is very important for a banking institution. Other attributes include that of energy, creativity, warmth and love. 3. 3. 4 Suggestion The Bank should continue with the logo, because of it likability among the customers. Changing the Logo periodically leads to a lot of confusion among the stakeholders. Worldwide companies try to maintain their logo, which is rarely changed except for times of total restructuring. South Indian Bank should maintain and increase the visibility of the logo to such effect that just looking at the logo all aspects and details of South India Bank should be realised. 3. 4 Slogan A slogan is a memorable motto or phrase used in a political, commercial, religious, and other context as a repetitive expression of an idea or purpose. Slogans vary from the written and the visual to the chanted and the vulgar. Their simple rhetorical nature usually leaves little room for etail, and a chanted slogan may serve more as social expression of unified purpose, than as communication to an intended audience. Your Perfect banking partner 5% Good people to bank with 5% Sales Pure banking and nothing else 4% Experience next generation banking 86% Fig 1. 3 Slogan Awareness When asked about slogan of South Indian Bank along with some well-known slogans of other Banks a clear ma jority of 86% were able to identify SIB slogan. 19 Your perfect banking partner Good people to bank with Pure banking and nothing else Experience next generation banking Fig 1. 4 Slogan Employee Awareness When asked to identify the slogan all the 15 employees were able to mark the correct option. From both the cases it can be seen that the slogan is well recognised among both the customers and the employees. This helps South Indian Bank in brand recognition. The current slogan of South Indian Bank is â€Å"Experience Next Generation Banking† which signifies the bank? s current vision of making the bank technologically advance such that the services are easily accessible for the customers and easily usable by the employees. Through years the slogan has kept on changing. ? ? ? ? ? The South Indian Bank Ltd. In Step With Progress Growing To Serve You Everywhere Your Interest Above Everything Else A Bank For All Seasons Blending Tradition with Technology 3. 4. 1. Suggestions The present slogan is clearly recognised among the customers and the employees, they are able to distinguish the slogan from other. A slogan should clearly reflect the company? s commitment and intentions. The current slogan presents the Bank? s commitment towards embracing and using technological advancement to form next generation banking. . 5 Analysis of SIB’s Brand Ambassadorship Mammootty became the brand ambassador of South Indian Bank in the year 2007. Though several reasons came up for discussion as brand ambassador, the decision to take Mammootty 20 was unanimous. Decision to take Mammootty had obvious reasons. He was very popular among the target audience of SIB. The new logo of SIB was also launched along with his in troduction and the brand ambassador increased the visibility of the brand and clicked well with the NRI sector too. Mamootty an iconic Indian film actor with three national awards and other accolades is a well-known personality all over India, he is widely recognised among the target customers of South Indian Bank. His image is easily able to connect well with both old generation and new generation, he is known as a custodian of technology products and has a clean image regarding his public persona. Brand Ambassador (Customer Opinion) Mohanlal Don’t know 14% Rajnikanth 0% 4% Amitabh Bachan 0% Mamootty 82% Fig 1. Brand Ambassador (Customer) When asked about who the brand ambassador of South Indian Bank is, a clear majority of 82% mentioned Mammootty as the brand ambassador. Brand Ambassador 0% 0% 0% Amitabh Bachan Mohanlal Mammooty Rajnikanth 100% Fig 1. 6 Brand Ambassador (Employee) 21 Completely Disagree 6% Reflects Values Completely Agree 7% Disagree 14% Undecided 18% Agree 55% Fig 1. 7 Rightly reflects the values It was asked whether Mammootty is the right ambassador for South Indian ban k, 55 % agreed to it. This is a clear reflection of the Brand Ambassadors wide recognition. Various such ads with Mammootty have been made in an attempt to create a more personal and emotional bonding between the customers and Bank. 4. 5. 1. Suggestions Here yet again a small constraint comes to any ambitious strategy of spreading bank? s reach to North India, where Mammootty even with his Pan India recognition fails in identifying with a North India customer. Here South Indian Bank can use dual brand ambassador strategy; one such example is in the case of Muthoot Finance where in Kerala Malayalam moviestar Mohanlal is portrayed for the ads, whereas in north India for the same ads Bollywood actor Akshay Kumar is portrayed. Here both are famous in their respective regions thus they can relate more to the target customers. The lagging part of the ads of South Indian Bank has often been the lack of quality ads with few exceptions and the numbers of ads are less compared to other competitors. The telecasting of these ads should be made during primetime when more people are watching television. The best strategy here is that of telecasting the ad when there are more chances for the customers to view the ad. Showing more humorous and exciting ads there are more chances of the ad getting good coverage. 22 3. Advertisements Advertisements (Customer Opinion) Never 0% Always 4% Rarely 21% Sometimes 25% Very often 50% Fig 1. 8 Advertisements (Customer) When asked about how often they see advertisements from South India Bank, 50% of them replied with very often. Very often is a good sign that the companies advertisements are reaching the customers. But the target here should be â€Å"always†, which clearly reflects the effective advertising strategy. Very Dissatisfied 0% Advertisements (Employee Opinion) Dissatisfied 6% Very Satisfied 27% Average 40% Satisfied 27% Fig 1. 9 Advertisements (Employee) 3 When asked about their satisfaction level over the advertisements of South Indian Bank, a majority of 40% found it average while 27% found satisfied and another 27% were very dissatisified. 3. 6. 1. Evaluation of SIB ADS Ad on International ATM ad starring M. Balamuralikrishnan 24 ? ? ? ? ? ? M. Balamuralikrishnan a world renowned classical musician who hails from Andhra Pradesh and a very familiar face in South India. Portrayed as himself, he receives an invite to go to America, where later in the ad he is being given a global ATM card by his son for easy usage in America. The ad has a more personal touch to it with some good background score, along with a good cast of supporting actors. No audio conversation used in the ad Being an 80 year old bank the banks approach during this time period was to show its attachment to traditions. Here again one can see the Bank? s approach of targeting NRI customers. 3. 6. 2 Gold Insurance and Mahila Account AD starring Zarina Wahab ZarinaWahab is an Indian actress and former model is a well-recognised face in India especially in North India, has also represented South Indian Bank in their ads. The idea behind casting her is to reach the north Indian customers. 25 26 ? ? ? In this particular ad she is shown as a housemaker who comes to the market wearing her full array of gold jewellery This causes concern for her friend who is worried about the safety while wearing gold, This is when ZarinaWahab informs her about the gold insurance being provided by South Indian Bank along with benefits of Mahila account in the end a clever mention of junior account by the bank is made. ? ? The ad through one small story line represents three products of South Indian Bank. The language used is Hindi. Here again the ad serves it purpose of informing customers about the services of South Indian Bank. 3. 6. 3 NRI Account Ad: Starring Mammootty Mamootty has acted in many south Indian bank ads with this AD being one noticeable one. 27 28 ? ? ? ? ? ? Shown as South Indian bank manager who gets a call from one of the bank? s NRI customers from Dubai After which Mamootty is shown visiting the customers aging parents Mammootty gives assurance to parents to inform him whenever they need him followed by some scenes of Mamootty? social interactions with the parents In the end the son returns and Mamootty leaves with the message that south Indian bank would always be with its customers The ad is well supported by its cast and the message is clearly shown. One of the better ads from South Indian Bank 29 3. 7 Sponsorship Events Sponsorship Events (Customer Opinion) Never Always 4% 7% Rarely 39% Very often 32% Sometimes 18% Fig 1. 10 Sponsorship Events (Customers) Whe n asked how often customers hear about sponsorship events from South Indian Bank 39% replied with rarely whereas 32% replied with very often. There is not much difference between those who see it rarely and those who see it very often, this is probably because the coverage of a particular sponsorship event is not same in all areas. This is the case where a certain target area is focused upon. Sponsorship Events (Employee Opinion) Very Dissatisfied Very satisfied 0% Dissatisfied 7% 6% Satisfied 20% Average 67% Fig 1. 11 Sponsorship Events (Employee) 30 When asked to respond their satisfaction level about sponsorship events by South Indian Bank, 67% found it average, while 20% were satisfied with it. This shows how communication is well maintained within the organisation, thus employees are aware of the various events being conducted. One aspect where South Indian Bank needs improvement, though South Indian Bank is contributing to sponsorships, with the recent example of Grand Kerala Shopping festival which was yet again a strategy by the bank to target NRI customer market. Sponsorship events loses its purpose if coverage is not enough. But it is clearly not enough more such sponsorship should be given by the Bank. 3. 8. Billboards Billboards (Customer opinion) Always Never 7% 9% Rarely 33% Very often 27% Sometimes 24% Fig 1. 12 Billboards (Customer) When the question of how often the customers see Billboards of South Indian Bank, 33% replied with rarely whereas 27% as very often. Here there is a small difference between rarely and very often, which shows how a certain particular target areas are focused which leads to a certain group witnessing more of it. 31 Very Dissatisfied 0% Billboards (Employees Opinion) Dissatisfied 20% Very satisfied 0% Satisfied 40% Average 40% Fig 1. 13 Billboards (Employee) When asked the same question about the billboards to the employees a majority found it both average and satisfied. Billboards are one of the oldest and still an effective means of marketing. More contribution should be made to placing such billboards in highways and main metro cities this helps in easy coverage of the Brand. 3. 9. Social Media Evaluation Social Media (Customer Opinion) Always 7% Never 10% Very often 22% Rarely 35% Sometimes 26% Fig 1. 14 Social Media (Customer Opinion) 32 When asked about the visibility of South India Bank in various social media platforms such as Facebook, Twitter, Linkedin etc†¦ 36% responded with rarely whereas 25 % responded with sometimes. No 7% Social Media (Employees Opinion) No Opinion 0% Yes 93% Fig 1. 15 Social Media (Employee Opinion) When asked to the employees if they would like to see South Indian Bank more active in Social Media a clear majority of 93% responded with yes. This shows that the present level of presence in social media is not to the satisfaction of the employees. Social media is growing at a very fast pace with new mediums coming up day by day through which companies can communicate about their products and increase their visibility in this ever competing corporate world. Having a slogan which clearly states the bank? s commitment to embracing technology SIB should make their presence felt in social media. Here an evaluation is made on South Indian Banks involvement or usage of social media, analysis of South Indian bank? s Facebook, twitter, orkut pages, Linkedin is done. Youngsters like to spend most of their time in social media websites and companies can get the attention of these target customers through regular updates about the product and services and thus spreading awareness among the target customers. Facebook page 🙠 Things to remember: Like on a Facebook Page, in an advertisement, or on content off of Facebook, one is making a connection. A story about ones like will appear on one? s Wall (Wall / timeline- shows what all activities one does in Facebook) and may also 33 appear in one? s news feed. One may be displayed on the Page you connected to, in advertisements about that Page, or in social plugins next to the content you like. Facebook Pages you like may post updates to your news feed or send you messages. Your connection to the page may also be shared with apps on the Facebook Platform) source: Facebook. From the company perspective the morelikes leads to more visibility and thus more awareness about the company? s product and services. SEARCH RESULTS: Three for South Indian Bank were found in Facebook. LIKES: The first page shows the details of South Indian Bank, the source being Wikipedia, the page has 1608 likes and 22 talking about the page. UPDATES: The second page was created in March 2012 it is an incomplete page without any cover photo. There are no updates about any kind of services or info in the page. The page has 13 likes and 1 talking about it. BRAND AMBASSADOR – HIGHEST VISIBILITY the third page is he more active one having cover image of brand ambassador Mammootty along with his signature saying â€Å"My Card My Bank†. The profile image is that of South India Bank with its logo. South Indian Bank started the FB page in September 17, 2010. The page has 256 likes and 5 talking about the page. The page has updates about its services including youth plus, pay mate, puregold etc. It also posted links of the bank receiving awards such as best bank in asset quality among all private sector banks in India, the best â€Å"Asian Banking Web Site† award from the Charlton Media Group, â€Å"Best Bank† in the old generation banks? ategory „fe India? s Best Bank Awards? and others. There is also a link to Wikipedia giving details about South Indian Bank. QUERIES AND SUGGESTIONS were found posted in the timeline of the FB page by customers, but without any reply to them from South India Bank. Twitter: (Twitter is an online social networking service and micro blogging service that enables its users to send and read text-based posts of up to 140 characters, known as tweets. Twitter has an option of following where twitter account holders can follow the company activities. 34 Twitter is a means of reaching out to the target audience. By tweeting (when you post an update) company? s product and services are communicated directly to the customers. If a company wants to launch a new product it can be made aware to the customers and thus valuable feedback can be gained. Promotion of the upcoming events by South India Bank can also be made through twitter. South India Bank has a twitter account but there haven? t been any tweets or updates from the Bank. The twitter page has 7 followers. Competitors such as federal bank and ICICI Bank have a well maintained twitter account with regular tweets and updates about their services. Federal Bank has 849 tweets 49 following and 221 followers, ICICI bank has 8,894 tweets, 3,556 followers, 5,436 followers much higher and active than South Indian Bank. Dated 15-6-2012 Orkut: Orkut some years ago used to be the most popular social media website in India, slowly and gradually it has lost its attractiveness with less and less people joining or maintaining an Orkut account. South India Bank has an Orkut page which has around 896 members, the page has the last update on March 16, 2012. Going through the website I ound that there had been regular updates earlier, with regular interaction with members, and equal amounts of feedback. But with less usage of orkut among members the updates and discussions have diminished. Linkedin:It is a professional social networking website. It is mainly used for professional networking. One purpose of the site is to allow registered users to maintain a list of contact details of people with whom they have some level of relationship, calle d Connections. Users can invite anyone (whether a site user or not) to become a connection. Source: Wikipedia Here companies make their presence felt with regular updates about their employees and their profile. This includes new recruits, interns etc. This gives a very good transparency among the connections, with better profile of the employee leads to goodwill in the community. South Indian Bank? s Linked In page consists of 318 employees and 888 followers (those who are regularly updated about company? s activities) Date; 15-06-2012 Competitors such as Federal Bank have 690 employees and 916 followers, HDFC has 20,376 employees and 31,364 followers, ICICI Bank has 23,040 employees and 40,729 followers. Date; 15-06-2012. 5 Other notable sites where south Indian bank can make its presence felt is google+, BIGADDA, Ibibo. 3. 10. Suggestion As clearly seen from the survey majority of the customers have not seen much activities of South India Bank in social media websites. A bank which has a slogan of â€Å"Experience next generation banking† should keep this in mind as wide usage of internet as a means of providing services is part of next generation banking. In comparison with competitors such as Federal Bank, HDFC bank, ICICI bank who have dedicated teams to contributing into social media websites, South India Bank does not have such presence in this field. It is high time that South India Bank contribute more into Social media, which can help the Bank in targeting youth market in India which has high potential. For the study it has been made sure that the right sample size is chosen. Customer years in the Bank 10 years 20% 14% 5-10 years 27% 1-5 years 39% Fig 1. 16 Customer Years in the Bank Here it can be seen that the majority of the customers that is 39% in the survey have been customers with South Indian Bank between 1 to 5 years and 27% have been customers between 5 to 10 years and thus the right sample to take for the study. 6 Number of transaction with the bank gt; 6 times a week 9% none 12% 3-6 times a week 25% 1-3 times a week 54% Fig 1. 17 Number of transaction with the bank The majority of customers in the survey make 1-3 times a week transaction with the bank. For any brand it? s all about delivery of the promise which is being given out by all the branding strategies. When the company does its marketing communication a com mitment is being made to the customers about the goodness and wellbeing of the product. Very Dissatisfied 4% Dont know about the service 10% Dissatisfied 2% Online Banking Very Satisfied 10% Satisfied 26% Average 48% Fig 1. 18 Online Banking 37 Asked about how satisfied the customers are about Online Banking 50% found it as average, while another 25% found it satisfied. Dont know about the service 13% Very Dissatisfied 0% Dissatisfied 2% Mobile Banking Very Satisfied 8% Satisfied 19% Average 58% Fig 1. 19 Mobile Banking When asked how satisfied the customers are about Mobile banking 58% felt it was average. Dont know about the service Very Dissatisfied 11% 0% Personal Loan Very Satisfied 3% Dissatisfied 4% Average 18% Satisfied 64% Fig 1. 0 Personal Loan When asked how satisfied the customers are about Personal Loan 64% felt it was satisfied. Suggestions One can see that level of satisfaction is average in terms of technological services whereas service such as personal loans is to the satisfaction of the customers. Thus the Bank really should put some more effort in services which are technologically aided. With the bank? s 38 commitment to next gener ation banking, customers expect the same from the bank, if this is not delivered it would lead to a reduction of brand value 3. 10 Internal Experience 3. 10. Customer Relation The relationship between the customer and the company helps in bridging the gap between the two. Better this relationship is the better the chances of the company surviving in the long run. South Indian Bank being in the service sector must really put a lot of effort into maintaining a healthy customer relationship. Never 2% Welcomed Rarely 9% Always 21% Sometimes 23% Very often 45% Fig 1. 21 Welcomed When asked whether the customers felt welcomed in the Bank, a majority of 45 % responded that they felt so very often, whereas another 21% felt so always. This clearly shows the good customer relationship maintained by the employees which makes the customers more welcomed. Customer relationship forms the tangible part of service brands. This shows that South Indian Bank is putting its strategies right when it comes to maintaining a healthy relationship. 3. 10. 2 Staff Motivation Employees form the driving force of any organisation. Any kind of branding of the company starts with the employees, who carry it and reciprocate it in their interaction while providing services. 39 Completely Disagree 0% Values Employee opinion Completely Agree 0% Disagree 20% Undecided 13% Agree 67% Fig. 1. 22 Values Employee Opinion To the question whether South Indian Bank values employee opinion, the employees responded with 67 % agreeing to it whereas 20% disagreeing to it. This shows the bank? s commitment to its employees. South Indian Bank first preference No Opinion 0% No 7% Yes 93% Fig . 1. 23 South Indian Bank first Preference When asked to employees if South Indian Bank is their most preferred bank for employment, a clear majority of 93% responded as yes, this reflects a good working environment and culture in South Indian Bank which makes the employees favour the bank. 40 Completely Disagree 0% Celebrates individual and team success Disagree 0% Completely Agree 20% Undecided 33% Agree 47% Fig. 1. 24 Celebrates Individual and team success A question was asked to the employees on whether South Indian Bank celebrates individual and team success to which 47 % agree with 33% undecided on it and 20 % completely agreeing to it. Here again the Bank? s commitment to its employees is clearly visible. 3. 11Technology Technology is growing at a very fast pace. With the difference between companies often based on how well they use the technology. In terms of bank currently database management forms on of the most important aspect. South India Bank adopted 100% core banking in the year 2007 making service implementation faster. Very Dissatisfied 7% Online Banking Very satisfied 13% Dissatisfied 13% Satisfied 13% Average 54% Fig 1. 25 Online Banking 41 When asked to rank the satisfaction level 54 % of the employees found the services as average. Very Dissatisfied 0% Mobile Banking Very satisfied 14% Dissatisfied 0% Average 13% Satisfied 73% Fig. 1. 26 Mobile Banking When asked about their opinion regarding mobile banking services provided by the Bank a clear majority, 73 % of employees felt satisfied with the services. 42 Dissatisfied 0% Database Mangement Very Dissatisfied 0% Very satisfied 20% Average 53% Satisfied 27% 1. 27 Database Management When asked about their satisfaction level regarding the database management by South Indian Bank, 53% felt it was average whereas 27 % felt that satisfied with it.. 3. 12 Brand Identity Prism Brand Identity Prism: In 1992 Jean-Noel Kapferer developed the Brand Identity Prism, which charts the brand identity along a constructed source and constructed receiver axis, with externalization on the one side and internalization on the other. On the externalization side brand identity consists of physical facet, relationship and reflected consumer. On the internalization side brand identity consists of personality, culture (values) and self-image or â€Å"consumer mentalisation. In this respect Kapferer positions brand personality as one factor within brand identity. Source:Wikipedia. Brand Personality: This refers to association of human personality traits to a brand to achieve differentiation. This can include many human traits such as, trustworthy, conservative, openminded etc†¦ such differentiation is achieved through continuous marketing of the brand, it gets complicated if a common strategy is not used, this may lead to confusion and no solid image of the brand. This includes character and attitude. 43 Brand Culture: Symbolizes the place of the brands origin and what values it stands for. This forms one of the most important part which helps in differentiating between brands. Self Image: Is what the consumer thinks of himself/herself while using the brand. This can be the internal mirror of customer as user of brand. Brand Physique: it forms the basis of the brand. It can be described as the outline of the brand. The physical aspects are included in this. This is what the brand does. Relationship: This stands for the relationship between the customers and the company. This helps in aiding and creating of the culture. Reflection: Is all about the consumer? s perception for what the brand stands for. It stands for customers? view of the brand. Physique Personality Brand Identity Prism Relationship Culture South Indian Bank Reflection Self Image 44 3. 13 Brand Identity Prism for South Indian Bank Physique: Banking Personality: Trustworthy, friendly, conservative Relationship: Trust and welcoming Culture: Importance to human values Reflection: Supportive and open Self Image: Sense of honesty 3. 14 Web Diagram Bank for South Indians Social Media Brand Ambassador 100% 80% 60% 40% 20% 0% Online Services External Customer Internal Customer Mobile Banking Most Preferred Bank Advertisements Slogan Billboards Sponsorship Events Here an effort is made to find the difference between what the external customers and internal customers (employees) have opinion about South Indian Bank. This analysis is based on the common question asked to both the customer and the employees. The figures are based on percentage as the sample size of Customers and Employees differ. The weightage is given 45 to the customers? opinion based on which the same response from the employee is compared. The questions asked were based on ? ? ? ? ? ? ? ? ? ? Brand Ambassador Slogan Online banking Mobile Banking Most preferred Bank Advertisements Sponsorship Events Billboards Social Media South Indian Bank a bank for South Indians Here one can see a close similarity for the Brand Ambassador, Slogan, online services, mobile banking, and most preferred bank, this shows that what the opinion of external customers and internal customers does not differ much. There is a significant difference in the opinion when it comes to social media exposure of the Bank, and on the opinion if the Bank is for South Indians. When it comes to experiencing Social media the difference in opinion is wide showing that it is not uniform. Having a Bank which has a clear stereotyping name of South Indian Bank, bank should focus on avoiding on creation of such an image, thus here what the external customers perceive of the bank is different from the internal customers. Here the Bank should focus on bridging the gap in order to avoid any complications. 46 CHAPTER IV FINDING CONCLUSION 47 Conclusions and Suggestions South Indian Bank is clearly headed the right way in many aspects such as customer relationship, employee satisfaction etc. But there are certain areas where the Bank must clearly rethink its strategies. With all the good services that the Bank provides there is a limitation as to how much this acts as a marketing strategy. This may help in retaining the customers but when it comes to attaining new ones, a more aggressive marketing strategy must be adopted. With the presence of more than 80 years in the banking field the Bank has enough experience to be the top bank in the country. A rethinking of the marketing strategies should be considered by the Bank. Some suggestions have been given in this study, such as more presence in social media websites, activeness in internet banking and healthy recruitment from all parts of India to avoid any mark of being called a bank for only South Indians. 48 BIBLIOGRAPHY http://www. southindianbank. com http://en. wikipedia. org/wiki/Brand http://www. slideshare. net/Sarvajeet/brand-management-process-building-big-brandspresentation http://www. managementstudyguide. com/brand-management. htm

Literature review Example | Topics and Well Written Essays - 3000 words

Literature review Example The researcher therefore seeks to review literature on what recruitment and selection processions are, how recruitment and selection can be done effectively and efficiently, how to ensure fairness in recruitment and selection processes, the risk in undertaking awful recruitment and selection exercises and finally how to maintain workers recruited into a company. 2.2 Human Resource Recruitment and Selection What is Recruitment? According to the People Management Magazine, Chartered Institute of Personnel and Development (CIPD), www.cipd.co.uk, â€Å"Recruitment is the process of having the right person, in the right place, at the right time.† This definition however seems too broad as it goes beyond job vacancies. To narrow down the definition to the job sector, a business directorate journal, www.businessdictionary.com defines recruitment as the â€Å"Process of identifying and hiring best-qualified candidate (from within or outside of an organization) for a job vacancy, in a most timely and cost effective manner.† In relation to this research, which seeks to assess the recruitment and selection process within B&M, recruitment can thus be said to be the processes that companies go through to get new employees to work for them when there is vacancy at their work places or new positions created. Vacancies are commonly created by the exit of workers either voluntarily or by expulsion. Workers who find the need to stop working for a company apply for resignation and subsequently quit the company. Older workers also apply for retirement when their retiring age is due. Companies also dismiss workers for several reasons as defined by their code of operation. After years of operation too, certain companies open new departments, sectors and branches. All these situations necessitate the need to recruit new employees to fill the vacancies. What is Job Selection? The Chartered Institute of Personnel and Development (CIPD) define job selection as â€Å"short listing, and assessing applicants to decide who should be made a job offer.† Jarvis (2010) also gives a very similar definition of job selection as â€Å"decision stage, of choosing suitable applicants for a job or jobs.† Job selection the activity in which an organisation uses one or more methods to assess individuals with a view to making a decision concerning their suitability to join that organisation, to perform tasks which may or may not be specified (Lewis 1992, p17). The three definitions seem to suggest that the selection stage is the climax point of getting a candidate to fill a vacant position at a work place. It is however worth saying that as suggested by Lewis, the process should involve structured methods so that the ultimate aim of getting a suitable applicant as mentioned by Jarvis would be achieved. What are the various Recruitment and Selection Methods available to a Company? Recruitment and selection methods refer to the various means by which a com pany can attract applicants to come and seek for jobs. Doan (2010) outlines ten methods by which recruitment may be carried out. These methods include recruitment by campus method, recruitment by job centres, head hunting, recruitment by advertisements, database search on job site, employee referral, contract staffing, word-of-mouth recruitment,

EM200-1501B-02 Introduction to Website Development Phase 1 IP Assignment

EM200-1501B-02 Introduction to Website Development Phase 1 IP - Assignment Example The main page is usually the first page to be seen when one visits a web page. The main page has enriched information regarding the website. Main pages contain graphic images describing the function of the site. A main page also contains links to other pages within the site. The primary function of a main page is to give access to other pages on the website. This is achieved by providing links to articles, pages and other files contained in the website. Main pages also contain a search box to help visitors quickly access data and information they are looking for on a website. A websites primary page also explains the core functions of the internet site to its visitors (Gareth, 2003). A header in a general computer context is the top portion of an electronic file. In a web page context, a header can be said to be a ‘banner’. It can be defined as the top portion that contains the name, logo and general information about a website. A header is consistent throughout the website appearing at the top of all pages it contains. The headers primary function is to communicate with visitors on what the website is for and what it does. To accomplish this, a header usually contains the company’s logo and in most cases its slogan or motto. A good header attracts visitors’ attention, sparks their curiosity, and prompts them to look for more in the website. Since it is the first object to be seen on a website, a header creates a focus point for a visitor and encourages him/her to continue browsing the site. Depending on its image and color, a header can also improve the visibility of the website (Gareth, 2003). In a general computer context, footer is the bottom portion of an electronic or computer file. For a web page, footer describes the part at the bottom of the page. Like the header, a footer is also consistent throughout the website appearing at the bottom of every page. Most web page footers contain a

Castle Bingo Essay Example | Topics and Well Written Essays - 2000 words - 2

Castle Bingo - Essay Example ----------------------------------------------13.0 Appendices----------------------------------------------------------------------------------------13.0 Castle Bingo Executive Summary The research’s finding is that there are many significant supports from each community have a concern on modernization of the active leisure of Castle Bingo and to improve the parks and open more spaces for advancements. There is a significant support for the use of council budgets to support the castle leisure services and strong and effective support for all the small increases in council tax to cater for the improved services especially for games. There seems to be general opinions for the current technology and community services about the Castle Bingo which has been an existing company based in Cardiff office for many years. The concern is on the two types of the customer that is off line based on attending clubs and on line gamers based on internet and their web sites. The findings from th e research are that Castle Bingo online web site concentrates on the information based on the club information. The current location for the main club is favored mostly especially on the by the focusing groups but their experience is expected towards the current location of the sites for the new facilities. The main concern is that the offline and online castle leisure is to focus on the effective marketing research program. Clearly, there is a feeling of the focus group members that the current contract of leisure in problem. This is perceived from the work against all the sports for all the members and the promotion including the management which is mostly concerned with the targeting group. Improving the quality of the on going centers in better location would encourage the current users on the improvement on effective marketing programs though these issues would be addressed in the management teams. Most of the people urge that the council should use its funding including the ta x from the councils to provide sports and other services in order to make the marketing research effective and efficiency. The decisions of the managers in Castle Bingo are based on the benefits of the company as a whole but not on the side of the individuals. Introduction Castle leisure researches interviewed a representative samples targeting 1000 people from the city using an agreed questionnaire. The studies were concerned with 10 locations for researcher where by the sample sizes were formulated: Sample size: this includes the sample social demographics of the data according to their ages and sex. Sample size Male and females Total 1020 15-24 Spalding 850 25-30 Long

Strategic Management of Apple Inc. and Samsung Group Assignment

Strategic Management of Apple Inc. and Samsung Group - Assignment Example Strategic management, as used in most businesses simply refers to the process of identifying and describing the strategies that managers use in achieving better performance and competitive advantages for their business organizations (Jeyarathnam, 2008). A business can be described as having competitive advantages when its profitability at the end of the trading period is higher when compared to average profitability for other businesses in the same industry (Markides, 2008). Strategic management can be described as a set of acts and decisions that managers undertake that results in the firm’s effective performance (Jeyarathnam, 2008). The manager is expected to have a comprehensive analysis and knowledge of the competitive and general business environment in order to arrive at right decisions that enhance the success of the organization. In doing this, managers are supposed to conduct a SWOT analysis of their organizations consistently (David, 2005). From the SWOT analysis, they are able to effectively utilize their strengths for better performance and success, minimize their weaknesses, and exploit the opportunities identified in the business environment (Jeffs, 2008). Additionally, the SWOT analysis helps them to identify their threats, thus establishing better strategies and approaches they can use to remain competitive. From this process, it can be deduced that strategic management, as applied in business organizations, involves much planning about many predictable and unfeasible contingencies (Markides, 2008). The process applies to small, medium and large organizations because even small organizations often face competition just like other businesses (Jeyarathnam, 2008). This paper examines the concept of strategic management as it applies at Apple Inc., and Samsung, which are among the world’s largest renowned companies in the manufacture and sale of consumer electronics. Apple has been a successful company since it's in 1976.  

Is it possible for freedom to be enhanced by government interference Essay

Is it possible for freedom to be enhanced by government interference in the lives of individuals - Essay Example These freedoms are seen as essential to the existence and maintenance of a leberal democracy. The position in the UK was very different and owed much to Dicey, and the Human Rights Act 1998. â€Å"†¦.With us the law of the constitution, the rules which in foreign coumtries naturally form part of a constitutional code, are not the source but the consequence of the rights of individuals, as defined and enforced by the courts; that, in short, the principles of private law have with us been by the action of the courts and parliament so extended as to determine the position of the crown and of its servants; thus the constitution is the result of the ordinary law of the land.†(Dicey, A.V, 1969,p.203) In other countries, the rights of the citizen are usually to be found enunciated in general terms in a Bill of Rights or other constitutional document. The effectiveness od such instruments varies greatly. A Bill of Rights is not an automatic guarantee of liberty; its efficacy depends on the integrity of the institutions which apply it, and on the determination of the people that it should be maintained. † Thus, to secure the individual’s right to freedom from unlawful or arbitrary detention, our law provides specific and detailed remedies such as habeas corpus and the action for false imprisonment. The rights which have been afforded in this way are for most part negative rights to be protected from interference from others,†¦.†(Allen, M, & Thompson, B, 2005, p.441) The legal remedies provided for interference with the citizen’s rights have in recent times been overlaid by procedures which are designed to afford not so much remedies in the strict sense of the term as facilities for obtaining independence and impartial scrutiny of action by public bodies about which an individual believes he has cause for complaint, even though

DWI (The Legal and Ethical Environment of Business) Essay

DWI (The Legal and Ethical Environment of Business) - Essay Example The telecom service providers(1) would have been able to collect more money and reduce their losses if it would have been possible for them to know that which customer would pay the bills and which customer is going to ditch them. Therefore one of the basic needs of risk management is to study the attitude of the customers. Once the company knows as to how a customer behaves with his billing issue, it would be very clear as to how he would behave further. It has been observed that the telecom providers who use transaction -based risk management are able to focus their attention on the riskiest accounts thus assigning the appropriate treatment to all the calls that is required. An advanced risk management technique has been devised which includes the following features: There should be an analysis of the complete set of data about the customer, the billing and the behavioral data. This will include all details about the calls and also the payment history and the customer service interactions. As regarding the private and public law implications in this situation, it is advisable that first both the terms should be made very clear. The private law is that part of the system of law which includes in it the relationship between the individuals only like the law of contract or tort etc.

Development of a Leadership Plan Research Paper

Development of a Leadership Plan - Research Paper Example This has led to the emergence of several rehabilitation centers and organizations to assist drug addicts within Ohio State. Lome Counseling and Support Group are a volunteer association initiated by five members who had a passion to help drug addicts abandon their destructive activities in the society. It was started in the year 2000 and has grown immensely due to the support from the government, private organizations and well-wishers who had the passion to reduce the rate of drug use. The group is located in Ohio State and has several branches and support centers within the state which assist various groups of people involved in drug use (Schuckit et al., 1996). Lome is headed with a CEO named James Bond and a deputy director. The other three members are involved in the daily management of the organization and in various administrative posts within the association. All of the five members were initial drug users who had undergone rehabilitation and thus have the passion to assist ot her people engaged in drug use. Program Description Lome consists of various technocrats and experts within its premises who help in the rehabilitation of drug addicts. The program runs through various communities and targets specific people who engage in drugs and substance abuse for various reasons. Consequently, Lome targets drug dealers who sell the drugs to young people in middle and higher learning institutions (Hanson, Venturelli & Fleckenstein, 2011). The program first identifies groups of people and institutions who are at risk of using drugs such as alcohol, cocaine, marijuana among other drugs. Afterwards, the program rolls out plan of reaching them through the organization of workshops, sports, seminars and training program. During the meeting session, the program coordinators engage with drugs and substance users by discussing various negative impacts of drugs on the users and seeking their views. Thereafter, the coordinators of the program advise the youths on various ways of stopping using drugs. The program also incorporates involvement of the youths are the most affected in activities that make them exploit their talents and engage in constructive activities. For instance, the organization arranges sporting activities amongst schools, various estate teams, debates, seminars and various forms of competitions within the society, thus minimizing time available for the youths to engage in drug use (National Youth Network, 2011). The group takes various drug addicts to the several centers it has opened thus ensuring the youths are looked after during the recovery period. Relation of the Program to Selected SP Chapter Lome Counseling and Support Center mainly focuses on drugs and substance abuse in the Ohio State. This is a serious social problem within many societies since it erodes social norms set out to be observed by everyone in the society. This happens when the drug addicts rebel against parents, elder people or even their own family members and only associate with fellow drug users. This was the main reason for establishing the program within Ohio State. The program explores various means of curbing incidences of drug use among the youths who constitute a sizable percentage of learning students. Through the program, the plan is to provide both moral, emotional, physical

Changes In The Land By Cronon Review Essay Example for Free

Changes In The Land By Cronon Review Essay Changes in the Land by William Cronon offers countless intimate observations and gatherings regarding the ecology of New England and the encounters between the colonists and the native americans. Cronon interprets and analyzes the different happenings in New Englands plant and animal environments that occurred with the shift from Indian to European dominance. As the distant world and inhabitants of Europe were introduced to North Americas ecosystem, the boundaries between the two were blurred. Cronon uses an arsenal of evidence to discuss the circumstances that brought upon drastic ecological consequences following European contact with New England. Cronon made use of reports and records in addition to scientific data as evidence for his arguments. Court records, town hall records, descriptions by travelers, surveyor records, etc. proved invaluable to Cronons arguments. Europeans saw the land from an economic standpoint and tended to focus upon merchantable commodities, ignoring economically insignificant aspects of nature. Cronon stated that the environment the Europeans first encountered in New England stunned them. Early descriptions were restricted to the coastline, but the accounts all agreed on the astounding level of animal and plant life in New England. The european settlers were not used to so much untamed land, as landscape for hunting in England was reserved to large landowners and the Crown. Heavy forests covered the New England terrain, which was also new to the settlers, as England had exhausted most of its timber as fuel. European settlers were struck by the absence of domesticated animals, which played a vital role in European agriculture. The European settlers and the Indians had different values on life and had differing opinions on how they should use the land around them. According to Cronon, Many  European visitors were struck by what seemed to them the poverty of Indians who lived in the midst of a landscape endowed so astonishingly with  abundance The Europeans often criticized the Indian way of life. They failed to understand why the Indians willingly went hungry during the winter months when they knew food scarcity was impending. The settlers were impressed by the frequent burnings the Indians performed in the f orest, which allowed for better hunting grounds and planting fields. However, the settlers criticized the division of labor between the Indian males and females. The Europeans practiced land ownership, while most Indians believed merely in territorial rights. To the Indians, people owned what they made with their own hands. Agricultural fields, gathering areas, and fishing sites could be owned, but unique patterns were formed for the hunting of different animals. The settlers were either granted their land by the crown, or they purchased it from the natives. This very act by the crown of granting land with no consideration of prior ownership demonstrates both the views of Europeans towards land-use and their disregard for the Indians claims to it. Instead of the seasonal migration that the Indians practiced, European settlers strove to improve the land. This meant a greater use of agriculture than the Indians. The use of livestock such as cattle, hogs, and sheep to the environment was also introduced. The Europeans destroyed large swaths of forest in order to provide space for crops and pasture. Forests were used for fences, ships masts, potash, and fuel. Deforestation killed Indian hunting grounds, forever changing their way of life. Deforestation altered microclimates, hydrology, and soil mechanics. Swamps developed in previously dry places, promoting disease in those areas. Trade had a profound affect on the area, forcing Indians to put prices on certain items for the first time. Europeans traded wampum from the Long Island Sound up  into New England in exchange for products such as furs. Indian economies were now tied to international markets, and they had an incentive to produce more than just self-sufficient numbers of products. Technology also made hunting increasingly easier. Animal populations in New England were strained, and in several instances were overhunted. The fur trade in the north dried up by the end of the 17th century, and even the deer populations were diminishing. As trade goods dried up, Indians were forced to give up their only remaining  commodity-land. By far the most dangerous organisms that the Europeans carried to America were diseases. The first recorded epidemic in New England took place in the south in 1616. Depopulation promoted conditions of turmoil while also justifying the European seizure of Indian lands. As the Indian populations diminished, edges returned to the forest, further harming the local animal populations. Attacks by colonists and intertribal warfare concentrated Indians into denser, more permanent settlements, which promoted the spread of disease. Invasions by European animals required that the Indians build fences to protect their crops. Now living in permanent, fenced-in, and densely populated settlements, the Indian way of life was more similar to that of Europe than to their original way of life.

Statement of Purpose Essay Example for Free

Statement of Purpose Essay I am excited at the prospect of pursuing a Masters in Accounting program (MAC) at North Carolina State University. I am confident that this program which integrates Accounting, Finance and Business studies is the most appropriate choice for me. Graduating from this program will enable me to carve out a career path in Accounting that I have always envisioned for myself here in the United States. My parents, who possess advance degrees in Business Administration, have been the biggest source of inspiration for me and have always encouraged me to pursue graduate level education in the United States. As a child, I was always fascinated with numbers and my interest in Math developed early in my academic career. I decided to further my interest in numbers by pursuing a Bachelor’s degree in Business with a minor in computer education from one of the most reputed colleges in the state of Andhra Pradesh, India. I chose to do a majority of my courses in Finance and Accounting. These courses enabled me to refine my problem-solving and analytical abilities. The multitude of group projects that I undertook as a part of my finance and accounting course work enabled me to refine and strengthen my leadership and inter-personal skills. I thoroughly enjoyed the challenge and experience of leading two projects with teams of 3-5 members. These projects were acknowledged as the ‘best in class’ which in turn increased my self-confidence. After completion of my bachelor’s degree, I decided to broaden the scope of my knowledge and experience. I successfully completed a one year Graduate level program in Financial Management together with a 6 month co-op at one of the India offices of Bank of America. My responsibilities at Bank of America included processing home loans and auditing mortgage documents. I was fascinated by the global reach of this company which opened a world of possibilities for me. My consistent interaction with the employees in the U.S enabled me to build effective communication skills and people skills. Now, having migrated to the United States, I am excited about exploring career opportunities at Bank of America. I strongly believe that pursuing the MAC program at North Carolina State University will serve as a perfect launch pad to achieve this goal. In order to lay a strong foundation of knowledge in accounting systems prevalent in the United States, I have completed 18 hours of Certificate of Accounting Program (CAP). The 6 graduate level courses included Federal Income Tax, Auditing, Accounting Information Systems, Intermediate Accounting I II and Management Accounting. By completing these courses, I have satisfied all the pre-requisites that I require to pursue the MAC program at North Carolina State University. I am excited that my dream of pursuing graduate education and a successful career in accounting here in the United States is at the cusp of fruition, and I look forward to being a proud graduate of MAC class of 2013.

Political And Constitutional Struggle Of Quaid History Essay

Political And Constitutional Struggle Of Quaid History Essay The dynamic leadership and remarkable services of Quaid-e-Azam Mohammad Ali Jinnah in the Pakistan Movement of freedom and independence is slave to no introduction. In this movement, the personality of Quaid-e-Azam; his tireless efforts and immense struggle made the crude and difficult path for the freedom of Pakistan very easy. The Muslims of India finally succeeded in achieving their destination for which they underwent a long, painful yet motivated journey led by the Quaid. POLITICAL AND CONSTITUTIONAL STRUGGLE OF QUAID: Jinnahs arrival and stay in London was the sowing time. The first decade in Bombay, after his return from Britain, was the germinating period; the later decade (1906-1916) marked the vintage stage. It could also be called a period of idealism, as Jinnah was a romanticist both in personal and political life. As Jinnah came out of his shell, the political limelight shone on him. He was budding as a lawyer and flowering as a political activist. A political child during the first decade of the century, Jinnah had become a political giant before Gandhi even returned to the Indian sub-continent from South Africa. THE DIFFERENCES OF JINNAH WITH THE CONGRESS: Mohammad Ali Jinnah differed with Gandhi on the means of achieving self-rule. The League session reassembled at Lahore under Jinnahs presidency and was attended by a number of Congressmen and leaders of the Khilafat Movement. The Quaid, despite his differences with Mahatma Gandhi and the Khilafists, still enjoyed the trust and admiration of the Muslims of Bombay which can be seen from the fact that he won the Bombay Muslim seat for the Legislative Assembly that he had resigned in protest against the Rowlett Act. DELHI PROPOSALS 1927: Due to the deep distrust between the two communities as evidenced by the country-wide communal riots and because the Hindus failed to meet the genuine demands of the Muslims, his efforts came to naught. One such effort was the formulation of the Delhi Muslim Proposals in March, 1927. In order to bridge Hindu-Muslim differences on the constitutional plan, these proposals even waived the Muslims right to separate electorate, the most basic Muslim demand since 1906, which though recognized by the congress in the Luck now Pact, had again become a source of friction between the two communities. QUAIDS FOURTEEN POINTS 1929: In 1928, Pundit Moti Lal Nehru presented a report which turned down all the Muslims demand. On the reply of Nehru report, Mohammad Ali Jinnah presented his famous fourteen points on March 28, 1929 to the Muslim League Council at their Session in Delhi. Since all the Muslims opposed the Nehru Report, these points were to counter the proposals made in the Nehru Report. This was the certainly the right answer to the Nehru report. The points were to recommend the reforms that would defend the rights of the Muslims of the sub-continent. The points are following: 1- The form of the future constitution should be federal, with the residuary powers to be vested in the provinces. 2- A uniform measure of autonomy shall be granted to all provinces. 3- All legislatures in the country and other elected bodies shall be constituted on the definite principle of adequate and effective representation of minorities in every province without reducing the majority in any province to a minority or even equality. 4- In the Central Legislature, Muslim representation shall not be less than one third. 5- Representation of communal groups shall continue to be by separate electorates: provided that it shall be open to any community, at any time, to abandon its separate electorate in favor of joint electorate. 6- Any territorial redistribution that might at any time be necessary shall not in any way that would affect the Muslim majority in the Punjab, Bengal and the NWFP. 7- Full religious liberty i.e. liberty of belief, worship, and observance, propaganda, association, and education, shall be guaranteed to all communities. 8- No bill or resolution or any part thereof shall be passed in any legislature or any other elected body if three fourths of the members of any community in that particular body oppose such a bill, resolution or part thereof on the ground that it would be injurious to that community or in the alternative, such other method is devised as may be found feasible practicable to deal with such cases. 9- Sindh should be separated from the Bombay Presidency. 10- Reforms should be introduced in the NWFP and Baluchistan on the same footing as in other provinces. 11- Provision should be made in the Constitution giving Muslims an adequate share along with the other Indians in all the services of the State and in local self-governing bodies, having due regard to the requirements of efficiency. 12- The Constitution should embody adequate safeguards for the protection of Muslim culture and for the protection and promotion of Muslim education, language, religion and personal laws and Muslim charitable institutions and for their due share in the grants-in-aid given by the State and by local self-governing bodies. 13- No cabinet, either Central or Provincial, should be formed without there being a proportion of at least one-third Muslim ministers. 14- No change shall be made in the Constitution by the Central Legislature except with the concurrence of the States constituting the Indian Federation. SECOND ROUND TABLE CONFERENCE 1931: The Hindu Muslim dispute must be settled before the enforcement of system or constitution. Until you do not give guarantee for the safeguard for the Muslims interests, until you enforce shall not last for even 24 hours. REORGANIZATION: Jinnahs disillusionment at the course of politics in the subcontinent prompted him to migrate and settle down in London in the early thirties. While in England, the Quaid had been watching the events that were happening in India and was saddened to see how Muslim interests were being sacrificed by the chaotic situation within the Muslim League. The Muslim League was in the hands of rich, landlords or some middle class intellectuals with limited horizons, while the All India Congress was emerging as the leading party for Indian Independence. He was, however, to return to India in December 1933, at the pleadings of his co-religionists, and assume their leadership. Jinnah realized that organizing the Muslims of India into one powerful and dynamic organization was badly needed. He performed two important tasks after his return from England, the first was to unite and activate the Muslim League as the sole representative body of the Muslims of India. The second was to continue the struggle for freedom of India on constitutional lines. Undismayed by this bleak situation, Jinnah devoted himself with singleness of purpose to organizing the Muslims on one platform. He embarked upon country-wide tours. He pleaded with provincial Muslim leaders to sink their differences and make common cause with the League. He exhorted the Muslim masses to organize themselves and joined the League He gave coherence and direction to Muslim sentiments on the Government of India Act, 1935. He also formulated a viable League manifesto for the election scheduled for early 1937. He was, it seemed, struggling against time to make Muslim India a power to be reckoned with. Despite all the manifold adds stacked against it, the Muslim League won 108 (about 22 percent) seats out of a total of 492 Muslim seats in the various legislatures. Though not very impressive in itself, the Leagues partial success assumed added significance in view of the fact that the League won the largest number of Muslims and that it was the only All-India party of the Mu slims in the country. Thus, the elections represented the first milestone on the long road to putting Muslim India on the map of the subcontinent. LUCKHNOW SESSION: Jinnah utilized all his energies on revitalizing the League. With the assistance of the Raja of Mahmudabad, a dedicated adherent of the Muslim League, the Lucknow Session was a grand demonstration of the will of the Muslims of India to stand up to the Congress challenge. It was the Lucknow Session that Jinnah persuaded Sir Sikander Hayat Khan to join the Muslim League along with his Muslim colleagues. That development later became famous as the Jinnah-Sikander Pact. This Session marked a dramatic change not only in the Leagues platform and political position, but also in Jinnahs personal commitment and final goal. He changed his attire, shedding the Seville Row suit in which he had arrived for a black Punjabi sherwani long coat. It was for the first time he put on the compact cap, which would soon be known throughout the world as Jinnah Cap. Ti was at that session that the title of Quaid-e-Azam (the great leader) was used for Jinnah and which soon gained such currency and popularity that it almost became a substitute for his name. The great success was achieved the organization front of the Muslim League. Within three months of the Lucknow session over 170 new branches of the League had been formed, 90 of them in the United Provinces, and it claimed to have enlisted 1,00,000 new members in the province alone. DAY OF DELIEVERANCE 22 DECMEBER 1939: The Second World War broke out in 1939 and the British Government was anxious to win the favor and co-operation of the major political parties and leaders in their war effort. The Viceroy made a declaration in October assuring the people of India that after the war, the constitutional problems of India would be re-examined and modifications made in the Act of 1935, according to the opinion of India Parties. The Congress reacted to that drastically, condemned the Viceroys policy statement and called upon the Congress ministries to resign by October 31, 1939. On the resignation of the Congress ministries, the Muslim League appealed to the Muslims and other minorities to observe December 22, 1939 as the Day of Deliverance. DEMAND FOR PAKISTAN (23 RD MARCH 1940): Quaid-e-Azam said in the words; We are a nation with our own distinctive culture and civilization, language and literature, art and architecture, names and nomenclature, sense of values and proportion, legal laws and moral code, customs and calendar, history and tradition, aptitudes and ambitions, in short, we have our own distinctive outlook on life and of life. By all canons of international law, we are a nation. The formulation of the Muslim demand for Pakistan in 1940 had a tremendous impact on the nature and course of Indian politics. On the one hand, it shattered forever the Hindu dreams of a pseudo-Indian, in fact, Hindu Empire exit from India: on the other, it heralded an era of Islamic renaissance and creativity in which the Indian Muslims were to be active participants. The Hindu reaction was quick, bitter and malicious. Addressing on 23rd march 1940 he said that: The Mussalmans are not minority. They are a nation by any definition. By all canons of international law, we are nation He also said that: India is not a nation, nor a country. It is a sub-continent of nationalities. Hindus and Muslims being the two major nations. The Hindus and Muslims belong to two different religious, philosophies, social customs and literature. It is quite clear that Hindus and Muslims derive their inspiration from different sources of history CRIPPS MISSION 1942: Sir Stafford Cripps was sent by the British Government to India in March 1942, to discuss with Indian leaders, the future Indian Constitution. His proposal was rejected by both the Congress and the League. The Congress characterized them as a post-dated cheque on a failing bank. Jinnah in his presidential address to the Allahabad session of the League, analyzed the Cripps proposals and expressed the disappointment that if these were accepted Muslims could become a minority in their majority provinces as well. DIVIDE AND QUIT 1942: The failure of the Cripps Mission, though unfortunate in many ways, resulted in strengthening of the Muslim League case of Pakistan. The Congress decided to launch its final assault on British imperialism in the movement that came to be known as the Quit India movement. Gandhi called upon the people to take initiative and to do or die in a last struggle for freedom, throwing of the initial pretences of non-violence. He did not consult the Muslim League or any other party and went ahead with his plans in the hope that the momentum of the mass movement would take violent forms and would involve all parties and sections of the people of India. To the Congress slogan of Quit India, the Quaids answer was Divide and Quit which meant Muslims do not only want freedom from British but also from Hindu Raj. JINNAH-GANDHI TALK 1944: The two leaders also differed with regard to the boundaries of Pakistan and how the issue of whether India should be divided at all, was to be determined. Gandhi was adamant on the question of partition and although he appeared to be conceding the possibility of partition he did everything he could to persuade the Quaid to give up his demand of the establishment of two sovereign states. The British had been watching with anxiety the progress of the Jinnah-Gandhi talks and were making plans to meet the situation if the Congress and the League arrived at an agreement. The failure of these talks spurred the Viceroy to make renewed efforts to break the political deadlock in India. Though the Gandhi-Jinnah negotiations failed to achieve the avowed goal of the Hindu-Muslim unity, they brought to Jinnah and the Muslim League two important political gains. Firstly, the leadership of the Congress had now offered to discuss the questions of Pakistan seriously before that, the Congress and Mahatma had kept the door to that subject uncompromisingly shut. Secondly, the Congress could no longer justifiably claim that it stood for all the communities in India including the Muslims. Louis Feisher wrote: The wall between Jinnah and Gandhi was the Two Nation Theory. QUAID E AZAM AND TWO NATION THEORY: Quaid -e-Azam was a firm advocate of two nation theory which becomes the ideological basis Pakistan. He considered the Muslim as a separate nation. He said: Pakistan was created the day the first Indian nation entered the field of Islam He explained the two nation theory as: The Muslims are the nation by every right to establish their separate homeland. They can adopt any means to promote and protect their economic social political and cultural interests SIMLA CONFERENCE 1945: As per the provisions of the Wavell Plan, the Executive Council would be reorganized and Hindus and Muslims would equally represent in the Viceroys Executive Council and the Council would work as Interim Government till the end of war. Lord Wavell called a conference at Simla in June 1945 to give a practical shape to this plan. The Quaid-e-Azam insisted that the right to appoint five Muslim members in the Executive Council should entirely rest with the Muslim League. That was not acceptable to the Congress as the Congress claimed to represent both the Hindus and Muslims. The conference failed to achieve any purpose due to one-sided attitude of Lord Wavell. In this conference, Quaid-e-Azam made it crystal clear that only the Muslim League can represent Muslims of India. ELECTIONS: Elections for the central and provincial assemblies were held in 1945-46. Muslim League managed to win all the 30 seats reserved for the Muslims in central legislative and 427 seats out of 495 Muslim seats in the provincial legislative. Election results were enough to prove that Muslim League, under the leadership of Quaid-e-Azam, was the sole representative of the Muslims of the region. Quaid-e-Azam said on this occasion I have no doubt now in the achievement of Pakistan. The Muslims of India told the world what they want. No power of world can topple the opinion of 10 crore Muslims of India. DELHI CONVENTION 1946: On 19th April 1946, soon after the elections, Jinnah called a convention at Delhi of all the newly elected. League members in the central and the provincial legislatures. In this convention the word States of 1940à ¢Ã¢â€š ¬Ã‚ ²s Lahore Resolution is transformed into the word State and the legislators signed pledges solemnly declaring their firm conviction that the safety, security, salvation and destiny of the Muslims lay only in the achievement of Pakistan. CABINET MISSION PLAN 1946: The most delicate as well as the most tortuous negotiations began with the arrival, in March 1946, of a three-member British Cabinet Mission. The crucial task with which the Cabinet Mission was entrusted was that of devising in consultation with the various political parties, constitution-making machinery, and of setting up a popular interim government. But, because the Congress-League gulf could not be bridged, despite the Missions prolonged efforts, the Mission had to make its own proposals in May 1946. The Muslim League accepted the plan on June 6, 1946. The Congress accepted the plan on June 25, 1946, though it rejected the interim setup. The Viceroy should now have invited the Muslim League to form Government as it had accepted the interim setup; but he did not do so because he did not want to make Congress angry. So in this situation Cabinet Mission went back to England on June 29 without deciding anything. DIRECT ACTION DAY 16TH AUGUST 1946: The Council of the All-India Muslim League met in Bombay and on July 27, 1946 it finally sealed its rejection of the Cabinet Mission Plan, and decided to launch its famous Direct Action for the achievement of Pakistan, which it could not achieve by peaceful means due to the intransigence of Congress on the one hand and the breach of faith with the Muslim by the British Government on the other. Quaid-e-Azam Muhammad Ali Jinnah said Never have we in the whole history of the League done anything except by constitutional methods. But now we are forced into this position. Today we bid good-bye to constitutional methods. Today we have forged a pistol and are in a position to use it. We mean every word of it. We do not believe in equivocation. Direct Action Day was celebrated on 16th August 1946. There was a strike in all over the country that they. Direct Action Day was observed peacefully throughout India, except in Calcutta, where riots broke out. PARTITION DAY 1947: By the close of 1946, the communal riots had flared up to murderous heights, engulfing almost the entire subcontinent. The two people, it seemed, were engaged in a fight to the finish. The time for a peaceful transfer of power was fast running out. Realizing the gravity of the situation, His Majestys Government sent down to India a new Viceroy Lord Mountbatten. His protracted negotiations with the various political leaders resulted in 3 June (1947) Plan by which the British decided to partition the subcontinent, and hand over power to two successor States on 15 August, 1947. The plan was duly accepted by the three Indian Parties to the dispute the Congress, the League and the Akali dal (representing the Sikhs). However Pakistan became constitionally independent at midnight between 14th and 15th August 1947. IDEOLOGY OF PAKISTAN: The Pakistan Resolution explains the ideology of Pakistan, establishment of homeland in the north-western and eastern zone of India where the Muslims should be free to lead their lives according to the tenets of Islam. This Resolution implied the independence of these two states from India but it did not imply independence of one another, for the subsequent league Resolution of April 1946 spoke of east and west Pakistan as one sovereign state. ALL INDIA MUSLIM LEAGUE: On march 26, 1939, it was announced that the working committee of the All-India Muslim league had set up a committee to examine the various constitutional proposals which had already been made regarding the future constitution of India. This committee was also to consider constitutions of other countries and was then to report its conclusions at an already date to the working committee. Several schemes had been put forward by Muslim leaders: some suggested two or three separate federations while other recommended an all-India federation of the regions comprising Muslim, Hindu, and other areas. CONTITUTIONAL ASSEMBLY: The constitutional assembly started functioning in January 1947. The Muslim league demanded its dissolution on the basis that the British Governments interpretation of the plan was not accepted by the Sikh and the Scheduled Castes and that the session and proceedings of the assembly were invalid. THE FIRST CABINET OF PAKISTAN: The first Cabinet of Pakistan was the creation of the Quaid-e-Azam. Liaqat Ali Khan was named by him as the prime minister, a position to which he was entitled by virtue of his position in the Muslim league party which had an over-whelming majority in the assembly. Since he owed the leadership of the legislature also to the Quaid-e-Azam, Liaqat had no say in the selection of his colleagues, whose name and the portfolios they were to hold, were simultaneously announced along with his own appointment. More than one minister subsequently made public declaration to the effect that he was a nominee of the Quaid-e-Azam. The Cabinet was broadly representative of the provinces as also of the refuges from India and minorities LEADER OF A FREE NATION: In recognition of his singular contribution, Quaid-e-Azam Mohammad Ali Jinnah was nominated by the Muslim League as the Governor-General of Pakistan, while the Congress appointed Mountbatten as Indias first Governor-General. Pakistan, it has been truly said, was born in virtual chaos. The problems which the Quaid-e-Azam had to face as Governor General of Pakistan were not only due to the happenings in East Punjab, and to provide shelter for the millions of refugees. What immensely increased the difficulties of the new state was the fact that it had yet to organize itself. CONCLUSION: After the tireless and undying efforts and struggles of our great Quaid and others leaders, finally Pakistan emerged on the map of the world as an independently existing nation. We live freely in our nation, as individuals of a distinctive identity and enjoy our social, political and economic interests regardless of the fears and traumas our fore fathers have faced. The peaceful sleep at night which we get now has undoubtedly emerged as a result of the great vision of Iqbal and the remarkable and tremendous leadership and guiding light of none other than the father of our nation; Mr. Muhammad Ali Jinnah; Quaid e Azam.