Evaluate the Foodservice Operation Essay Example for Free

Evaluate the Foodservice Operation Essay As time passes by, people were expecting also an improvement in the way cultural institutions would like to show what they got. If you have gone to a museum once, or other cultural institutions, you would probably go back some other time due to the liking in the place and its content. However, an expectation of seeking new experiences would probably be born onto you. Cultural institutions have been making many improvements and developments for the people visiting the place. Such improvements and developments are through exhibits, experiences, facilities, amenities, and many more. Together with the improvements is the food service. The fact that people are now becoming aware of the food trends which are probably seen in the television and the styles of serving and preparations of foods, the need for the improvement of the food service in this cultural institution is a must. Look at this; would anyone have much interest to go to the cafeteria in basement or in any place in the museum, having an old-fashioned theme, walking in a dark path? Someone might lose his/her appetite. Food service operations, such as having cafeterias, food courts and in any other form inside of the cultural institutions, enhance the satisfaction of the people who visits the place. In addition to that, it can also produce additional revenue for the institution and made the entire facility a place to go. Imagine, someone had to walk for a long time to see the cultural institutions have to show. Then the time he/she would be thinking of rest, he/she can then go to the cafeteria and have a rest while recharging his energy through eating. This is how Andy Zakrajsek explains how foodservice operations are important in such cultural institutions. He is the current director or retail businesses and the manager of the Brain Food Court together with the other operations regarding foodservice at the Museum of Science Industry (Levin, 2006). Food Service Mission A place to rest and unwind The main mission of having a food service operation in a cultural institution is to give time for the people visiting their place a time to recharge, say after an 8-hour tiring strolling looking on what the place have to offer . A need for nourishment can be given by these food service facilities. Another thing is to give time for the visitors to sit beside their friends and families, while enjoying the beautiful scene of the place. Through this, visitors then have the opportunity to unwind and take some rest for the next hour/s going back to see more of the exhibits present on the place. To generate additional revenues Not only on the outside or special occasions are catering on the play. At the Museum of Science Industry, there are also special events celebrated with which catering services held by the Brain Food Court under Andy Zakrajsek are on the roll. This catering on special events was considered to be one of the activities which generate a large amount of revenues. The museum and all other cultural institutions were designed to have a large area for special events and gathering such as large lobbies, atriums, amphitheaters, etc However, there is also a need for spacious places inside the cultural institutions; this is in addition to the accommodations needed for the gathering, but also the need for the foodservice preparations. Considering the costs of the foodservice preparations, having a place inside the cultural institution as the preparation area, will costs lesser than renting a place to takeover or a catering service outside, while earning greater profit. Must Adapt to Changes There are also called peak seasons and valley seasons on the museum. The number of visitors may vary from day-to-day or from season-to-season. For example, there can be thousands more of visitors which comes to visit the museum during summer, and by a hundred during winter (Johns, 2006). Due to this ‘seasons of change’, the foodservice must be adaptive to this kind of situation. The foodservice then must be flexible. Since there would be a large number to serve during warmer days, the foodservice operation must also consider the safety, but still must be in efficient manner. And in cold winter days, there must be an operation that shall consider the minimal staffing to lower the expenses. Andy Zakrajsek had thought of this problem and had also find solution to resolve this problem regarding the peaks and valleys. He said that having equipments and designs of the facilities which are flexible should be the best solution for a cafeteria and other foodservice facilities. The museum had undergone major renovations on their designs to adapt with the changes in numbers of guests that will arrive. Considering the case that occurs during cold winter days with which only a few numbers of guests arrives at the museum. The application of these flexible equipments and facilities can be seen; such as shutting down of some of the stations allocated for cooking. Doing this will lessen the costs for the amenities, and also to reduce some staffs. The need for an exceedingly flexible equipments and facilities is a must in order for the foodservice operations to handle the changes with regards to the numbers of crowds and the changing food trends. To Look Great while being Durable The food court and cafeterias are the one responsible for the foodservice operations. Together with other facilities and areas in the museum, the food court and cafeterias must also look really good as elaborated by Andy Zakrajsek. The museum’s food courts and cafeterias have been visited by a million and a half of visitors every year, many of them were kids. In addition to the foodservice operations, the manager of the foodservice operations had included in the food courts and cafeterias some carts, strollers and backpacks having buckles (Levin, 2006). This will make it easier for visitors to handle their kids, and for the place to be in control and in stillness. But these additional equipments must also be durable through time. There had been some changes together with the major renovations, on the floors and walls of the food courts and cafeterias. The food court and cafeteria’s floors were replaced by stain-proof and scratch-proof floorings while still having a nice design. As Andy Zakrajsek explained, they needed an industrial-level of surface materials while still giving an interesting look and designs. Educational Purpose One of the major purposes of the cultural institutions was to educate. Foodservice operations also included this purpose on their operations. There is a ledge purposely designed in front of the pizza and grill stations of the museum. This is made so that children can step onto it so that they can see and observe the cooks while working. The window protectors which divide the stations for cooking and the customer’s area were made of clear glasses which are in lower position relative to the customers view. This is an intended work so that the visitors can make a better look at the cooking and food preparation. Is it profitable? The manager of the Brain Food Court and the other foodservice operations of the Museum of Science Industry, Andy Zakrajsek, had focused on two things. They made critical and complete evaluations on the foodservice operations. They had evaluated the department for the special events of the museum. The first thing they evaluated are the following; how it functions; how the food courts, cafeterias and foodservice operations connected to the museum and how will it serve the guests; and had also evaluated the quality of the management used and the staffs of the foodservice operation. The second thing they did is reviewing the catering program. The purpose of this is a way easy, the optimization of the income that the museum can earn. After the evaluations and reviews done, they made improvement and developments regarding the concerns stated above. The result is that the net income of the museum had increased up to 250% within five years (Greenbaum, 2004). What makes foodservice profitable is that it enhances the cultural institutions overall purpose, having cafeterias and food courts, catering and other special events and foodservices, make the increase in the number of visitors in the museum, this is the main supporting evidence how foodservice operations make the institution more profitable. As stated by the by Andy Zakrajsek, the catering on the special events held at the museum was considered one of the activities which generates a large amount of revenues. Conclusion The importance of the foodservice operations in cultural institution is extremely high. Thus, this implies that the planning about the foodservice operations must be included on the design process of every cultural institution. Summing it up, there is a critical role played by the foodservice operations in a cultural institution, and planning it up early and having it is one of the measures of success of the institution. Foodservice operations are responsible for the enhancements of the institution, which controls the increases the number of visitors, in which it brings huge revenues to the institution.

Strategy Management For European Tour Operators Tourism Essay

Strategy Management For European Tour Operators Tourism Essay The tourism industry of Europe is dynamic and the growth in this sector is accelerating at a fast pace. In recent times, the tourism industry has gained huge amount of momentum as it is greatly influenced by the changing dynamics of the society; it has become a networked society in which everyone is linked together by various technological mediums (Tourismlink, 2012). With the rise of the industrial society, the concept of tourism has changed into a mass leisure activity. The globalisation and post modernisation are the two crucial factors that have generated a fragmented, assorted and individualised field of tourism demand and supply. In Europe, the tourism industry is undergoing consolidation in which the number of players is decreasing as a result of both mergers and acquisitions (ECORYS, 2009). The primary factors that have supported the forming of an integrated and strengthened tour operator are increased globalisation, new and cheaper modes of transportation and severe usage of Information and Communication Technologies (ICT). As the tourism industry is becoming competitive on international level, it has become vital for the tour operators to take account of the factors that can impact their business operations. PESTEL Analysis of Tourism Industry In order to assess the external environment faced by the tour operators in Europe, PESTEL analysis is an effective tool for ensuring that crucial aspects are appropriately handled. This analysis allows the players to remain alert about the external environment characteristics that can impact their business strategies and ultimately operations. The PESTEL analysis of tourism industry for European tour operators is as follows: Political Since the 9/11 event, the airline industry had to bear high costs as the government has refused to tolerate the security cost. As the costs cannot be tolerated by the airline companies, they have transferred the complete cost to the consumers. The immigration laws have been made strict so that the corrupt elements cannot gain entrance in the country (Butler, 2011). There are many countries that are willing to join the European Union (EU) which can impact the political environment significantly. Euro is a strong currency worldwide that allows easy conversion of the currency. Similarly, the parliament of EU has asked the airlines to pay taxes on the aviation fuel so that they can support the EU carbon emission trading scheme (Furmanov, Balaeva Predvoditeleva, 2011). Economics The tourism industry is affected by the recession. Most of the airline companies are relaying on very low margin of profit and both big and small players are being affected by such depressing situations worldwide. Once the recession will get over, only then the bigger players will be able to exploit the opportunities and even gain new opportunities (Richards, 2011). The recession has impacted the exchange rate as there is a lot of fluctuations in it. It has been reported by Richards (2011) that Euro is still depreciating and the euro rate has been reported to depreciate by 20% of the dollar. Socio-cultural The living standards of people are improving and life expectancy rate is also extending at a fast pace which shows that older people will travel more to have a good time. It is expected that the percentage of aging population that will travel in Europe will be about 60%. The travel patterns of people are changing as they want a diverse range of options in selecting the travelling destinations; the consumers are expecting a wide variety of choices as they want to travel different places and make their travelling plans on their own (ECORYS, 2009). It is also projected that the number of short holidays will grow by about 47% in EU and European tourists have modified their behaviours as they prefer to travel abroad rather than domestic places. Technological As a result of technological advances, the work of tour operators has become automated. Most of the people are using Internet to make online reservations and avail the services of online travel agencies. Almost all the tour operators are making use of both traditional and online platforms for reaching customers and it has helped them in curtailing down the cost of these operators (Furmanov, Balaeva Predvoditeleva, 2011). Environmental Since people have become too much environmentally concerned, the UK government stopped the plan for a third runway at Heathrow as a result of increase in pollution. The government has even imposed the green tax for offsetting the carbon emissions effect. Some health factors like SARS and Swine flu impacted the travellers destination choice (Tourismlink, 2011). Legal In order to keep a strict control on the tour operators, the government has imposed stricter rules and regulations. The competition policy of EU keeps an eye on the companies to ensure that they dont club together to give unfavourable packages to the customers (Richards, 2011). Porters Five Forces Model According to Tourismlink (2011), the analysis of the EU tourism industry according to the Porters Five Forces Model reveals the following aspects: Threat of new entrants The new entrants cannot easily enter the tourism industry as there is high cost associated with initial investment cost as it requires huge amount of capital. The existing companies have strong brand loyalty so the customers will not easily switch to any other company. Competition among rivals Within the market, there is very less intense competition as there are only limited big players. Although there are various indirect competitors in the industry but the top players in EU are still Thomas Cook and TUI Travel PLC. Bargaining power of suppliers In the case of tourism industry, the bargaining power of suppliers is moderate as there are various options airlines, hotels and travel agents. Since the customers are willing to do online booking, the airlines and hotels are reaching them by their own online platforms. Bargaining power of buyers The bargaining power of buyers is low as there is very less difference between the products that are offered by the travel agencies. As the customers are able to make online booking, even it will not impact their bargaining power. Threat of substitutes It is a known fact that people will never leave their leisure activities especially the travelling option as it provides them the chance of going away from home. Other alternatives are available for people such as in-home activities, domestic trips to town, playing video games but they can never replace the travelling option. It means that there will be low threat of substitutes. Industry Life Cycle The concept of Tourism Area Life Cycle was coined by Butler (2011) who stated that the tour operators have to analyse the industry to ensure that they introduce the new products and services in accordance to the demands of the customers. The factors that are considered by the players are the prices offered to the customers, packages designing according to the destination places, changing demands of the customers, tourist attractions to be presented to visitors and availability of various facilities. Currently, EUs tourism industry is in the consolidation stage as there are only few competitors and people are spending limited amount of money on foreign travels. Source: Butler (2011) Conclusion The effect of recession is slowly wearing off and EU tourism industry is expected to grow further by offering various attractive packages to the customers. hence, the tour operators have to ensure that they present the best travel packages to the customers that will allow them to reap the opportunity of having a marvellous travelling experience in the region.

Importance of Money in Midnight in the Garden of Good and Evil Essay

Importance of Money in Midnight in the Garden of Good and Evil     Ã‚   Inherited money is held in much higher esteem than earned money in Savannah, Georgia. This is a theme seen throughout Midnight in the Garden of Good and Evil, John Berendt's non-fictional account of life in Savannah. Characters such as Jim Williams, who worked for their money and brought themselves up the social ladder, are seen as being beneath those who inherited their money, such as Lee Adler. The old wealth tend to look down on anyone who wasn't born with their money. Their views of just about everything, including laws and punishments, differ depending on whether the person in question is of wealth due to blood or sweat. While Savannah is a town full of rich people, there isn't a whole lot of earned wealth. Most of Savannah's wealthy people have been rich for generations. Among the few exceptions is Jim Williams. He was born in Gordon, Georgia, a small town near Macon. "My father was a barber, and my mother worked as a secretary for the [town's chalk] mine. My money - what there is of it - is about eleven years old," says Williams (Berendt 4). Jim Williams is an oddity in Savannah. This "socially prominent antiques dealer" (Bellafante 79) is arrogant and pompous, but unlike those who are this way because they believe they were born with the right to be so, he is this way because he knows he has earned the right. It is because of this, though, that he is not truly accepted by his neighbors. For instance, there is the Oglethorpe Club, one of the highest class social clubs, even by Savannah standards. It would make sense for one of the richest aristocrats to be a premier member of the club. This is not the case, however. According to Berendt, bachelo... ... greatly upset those who hadn't had their turn. Appropriately enough, it seemed to Williams at least, it was Adler who prodded the district attorney to charge Williams with murder rather than a lesser crime. John Berendt's Midnight in the Garden of Good and Evil is a non-fictional account of the aristocratic lifestyle of Savannah, Georgia. The book examines many aspects of life in Savannah, as well as the mind sets of its people. One of these mind sets is the conflict between "old money" and "new money." People who have always had money seem to think that they are of a higher class than those who have had to work for it. Lee Adler and Jim Williams are two of the combatants in this ongoing war. Adler fights for the side of inherited money, Williams for earned. The problem for Williams is that the inherited side seems to control all the cards, even those of the law. Importance of Money in Midnight in the Garden of Good and Evil Essay Importance of Money in Midnight in the Garden of Good and Evil     Ã‚   Inherited money is held in much higher esteem than earned money in Savannah, Georgia. This is a theme seen throughout Midnight in the Garden of Good and Evil, John Berendt's non-fictional account of life in Savannah. Characters such as Jim Williams, who worked for their money and brought themselves up the social ladder, are seen as being beneath those who inherited their money, such as Lee Adler. The old wealth tend to look down on anyone who wasn't born with their money. Their views of just about everything, including laws and punishments, differ depending on whether the person in question is of wealth due to blood or sweat. While Savannah is a town full of rich people, there isn't a whole lot of earned wealth. Most of Savannah's wealthy people have been rich for generations. Among the few exceptions is Jim Williams. He was born in Gordon, Georgia, a small town near Macon. "My father was a barber, and my mother worked as a secretary for the [town's chalk] mine. My money - what there is of it - is about eleven years old," says Williams (Berendt 4). Jim Williams is an oddity in Savannah. This "socially prominent antiques dealer" (Bellafante 79) is arrogant and pompous, but unlike those who are this way because they believe they were born with the right to be so, he is this way because he knows he has earned the right. It is because of this, though, that he is not truly accepted by his neighbors. For instance, there is the Oglethorpe Club, one of the highest class social clubs, even by Savannah standards. It would make sense for one of the richest aristocrats to be a premier member of the club. This is not the case, however. According to Berendt, bachelo... ... greatly upset those who hadn't had their turn. Appropriately enough, it seemed to Williams at least, it was Adler who prodded the district attorney to charge Williams with murder rather than a lesser crime. John Berendt's Midnight in the Garden of Good and Evil is a non-fictional account of the aristocratic lifestyle of Savannah, Georgia. The book examines many aspects of life in Savannah, as well as the mind sets of its people. One of these mind sets is the conflict between "old money" and "new money." People who have always had money seem to think that they are of a higher class than those who have had to work for it. Lee Adler and Jim Williams are two of the combatants in this ongoing war. Adler fights for the side of inherited money, Williams for earned. The problem for Williams is that the inherited side seems to control all the cards, even those of the law.

McDonalds Corporation Essay -- GCSE Business Marketing BTEC Coursewor

McDonalds Corporation McDonald’s is the undisputed king of burgers. This has been the trend in the fast-food industry from their creation in the 1960’s to their massive growth in the 70’s, 80’s, 90’s, and now the new millennium. Over the past forty years, McDonald’s has fully taken advantage of their strengths but because of maturity in the fast food industry, more focus will have to be put on opportunities, weaknesses, and threats. Strengths. The first strength of McDonald’s has been their product strategy. Throughout the past three decades they have simply been a hamburger and fries Restaurant. Growing customer wants and needs along with increased competition has forced them to alter and improve their menu to better fit the environment. Factors such as growing competition and consumers becoming more health conscious have forced them to make these changes. Today McDonald’s offers a wide variety of products that consist of 26 items. Breakfast items include biscuit sandwiches, Egg McMuffin, hotcakes and sausage, sausage McMuffin with egg, and scrambled eggs. Sandwiches include the Big Mac, cheeseburger, Crispy Chicken Deluxe, Filet-O-Fish, Grilled Chicken Deluxe, Grilled Chicken Salad Deluxe, hamburger, Quarter Pounder, and the Quarter Pounder with cheese. Dessert items include baked apple pies, chocolate chip cookie, hot fudge sundae, ice cream cone, McFlurry, and milkshakes. Other items on the menu include the apple-bran muffin, Chicken McNuggets, French fries, Garden Salad, Happy Meals, soft drinks, and other beverages. Promotion has also been a strength for McDonald’s. They have always focused promotion around good food, friendly folks, and fun. They have also spent a considerable amount of money on promotional programs such as Monopoly, Happy Meals, and the Big Mac. In addition to these promotions, McDonald’s signed a ten-year contract with Disney combining promotions for food items with Disney movies. They also continue the successful Beanie Baby promotion that is credited as the company’s most successful promotion ever. On October 25 they introduced the American Trio Collection of Beanie Babies that celebrate the American Political Process. In addition to promotion, McDonald’s has also been successful at placing restaurants in every available position. The increase of outlets per year has re... ...ket. These restaurants have the ability to be expanded throughout the United States and provide a large amount of sales domestically. This will be growingly important as sales in current McDonald’s restaurants flatten. These restaurant chains may also have the ability to be expanded internationally depending on their success in the U.S. An opportunity that McDonald’s has not been taking advantage of is their environmental concerns. Recently McDonald’s was honored by the U.S. Environmental Protection Agency for their conservation and recycling efforts. The EPA cited McDonald’s as the industry leader because of its continual review and evaluation of packaging materials. This is something that could be used in a promotional effort to better their image in consumers’ minds. It could be positioned directly against competitors to show that McDonald’s does care about the environment. McDonald’s has done well with establishing a plan for future growth and expansion. As long as they continue to build awareness for their other brands, expand internationally, and better manage product introduction in existing McDonald’s restaurants, they will continue to be number one.

Rising Incidence of Alzheimers Disease Essay -- Alzheimers Disease Es

Alzheimer’s disease is the most common dementia that destroys brain cells and causes problems with memory, thinking and behaviour. According to recent statistics (Alzheimer's Association, 2010), Alzheimer’s is the 7th-leading cause of death in the USA with the number of people suffering from AD only in America over 5.3 million. It affects more women than men, causing differences in symptoms depending on gender. There is no cure which can guarantee a recovery for diseased people to date. However, more possible cures exist for diseased females. As per Brian Ott’s article on gender differences in Alzheimer’s disease, females have huge changes in behaviour comparing with males. This process is tightly connected with emotional instability, mood swings, wandering, and refers to personality change. Over listed symptoms are the first one to show up, but eventually there become more and more consequences of the disease such as frequent delusions, hallucinations, and sun-downing – the exacerbation of syndromes in the afternoon and evening, which makes a person in early stages of Alzheimer’s more antisocial and unadapted to a daily life. Such difficulties with communicating with people makes lives of patients very complicated, make them suffer of misunderstanding, and lead to depression as it was proved by American Psychiatric Association (1980). Indeed, 69% of people with dementia were suffering from depression (from Neundorfer, 2001: American Psychiatric Association, 1980). A group of researchers has found evidence of difference in language comprehension and memory regression between males and females: the latter are more vulnerable to such changes in cognition due to influence of sex hormones on the brain (from Ott, 2005: Sherwin, 1997)... ...llet, X., N. Raoux, N. le Carret, J. Bouisson, J. Dartigues, H. Amieva. 2009. Gender-related Differences in Visuospatial Memory Persist in Alzheimer’s Disease. Archives of Clinical Neuropsychology 24 (issue: unknown): 783-789. Oxford Journals. http://acn.oxfordjournals.org (accessed October 27, 2010). Neundorfer, M., M. McClendon, K. Smyth, J. Stuckey, M. Strauss, M. Patterson. 2001. A Longitudinal Study of the Relationship Between Levels of Depression Among Persons With Alzheimer’s Disease and Levels of Depression Among Their Family Caregivers. Journal of Gerontology: PSYCHOLOGICAL SCIENCES 56B (5): 301-313. http://psychsocgerontology.oxfordjournals.org (accessed November 12, 2010). Ott, B., D. Cahn-Weiner. 2005. Gender Differences in Alzheimer’s Disease. Geriatric Times 2 (6). http://www.cmellc.com/geriatrictimes/g011123.html (accessed October 23, 2010).

The Kentucky Fried Chicken Original Writing

There I was, stumbling through the lashing wet, windy weather on my way back from the Kentucky Fried Chicken after purchasing a large bucket of chicken at a great expense. As I passed the local bakery, the delicious smell of freshly baked bread filled my nostrils, which was soon to be replaced by cooking oil from the fish and chips shop next door. My stomach felt sickly with the combined aromas, but lengthy queues in both stores indicated that not everyone had the same opinion as I did about the smell. I noticed a black bag in a spotlight of colourful neon lights on the side of the kerb shuffling around in the breeze like a newborn baby. Unsure of the contents, I panicked. My eyes gazed at the streetlights that glistened like a Christmas tree. They were reflected in the shop windows that displayed mouth-watering cakes, bread, groceries, a variety of continental fruits and vegetables, as well as colourful fashionable clothes. On the corner of the road, there was a brightly lit car showroom full of gleaming new Mercedes, which drew me to the window. As I gazed enviously through the window, I was startled by the deafening wail of a siren which had blue flashing lights rotating rapidly on top of a huge red vehicle that raced past me. Car horns beeped, windscreen wipers swishing back and forth, as cars accelerated above the speed limit; the drivers and their passengers all had the same thought in mind: getting home from this dreadful weather. Traffic built up and ground to a standstill as the traffic lights appeared to have a malfunction, causing major delays. Engines revved with impatience. I witnessed two drivers exchanging furious words over a parking space, while passengers waited patiently for their local bus to take them home. Some pedestrians got splashed with dirty water as thoughtless drivers sped through puddles. Commuters appeared from nowhere as if there had been a riot in the area. I realized as I heard the mournful sound of the train horn coming from the station close to home that this was the reason for this strange mass of people. Some people were running desperately for shelter, as they were inadequately dressed for the inclement weather. An old drunken man, dressed in rough, ragged clothes, staggered along the street. He approached an apprehensive passer-by I had seen earlier on in the vicinity requesting spare change. I did not wait to hear the passer-by's response as my clothes were completely drenched from the rain. The relentless rain pelted down heavily, so I decided to pick up the pace because I could smell the sweet spices of chicken wafting from the chicken bucket I carried, which probably began to get cold. I remembered that my mother was waiting for her meal and I was feeling quite peckish myself. As I approached a narrow, dark alleyway, I was striving through the sharp, cold, icy, wind beating against my face. An enormous clap of thunder quickly followed with a strike of lightning from the heavens. I dropped the bucket of chicken in fear into a pool of mud. A sensation of fear and panic tingled through my body and my heart skipped a beat. I heard a dog barking continuously from a neighbouring garden over a red brick wall. I picked up my bucket, checked to see what state it was in, in discovering that the contents were still in good condition, I continued on my journey. The anxiety and fear I had experienced earlier had disappeared within me and transformed to happiness and warmth, as I drew nearer to my home. I sighed with relief and jingled my keys with delight at the front door to my house. I turned my key in the lock, and the door swung open, revealing my Mother's angry face. I had delayed her dinner!

Catcher in the Rye Essay

Holden, the main character of the book Catcher in the Rye by J.D Salinger, had to face many conflicts during the story. These conflicts connect to him either by secondary character or by himself. Not only do this conflicts affect Holden, but if affects the people around him as well. Holden’s attitude became negative because of all the conflicts he faced. â€Å"The first thing you’ll probably ask is where I was born and how my lousy childhood was like†. During his childhood, he was alone with no close friends or family. This affected him because he felt excluded from the society. It also made him feel like he didn’t have any support so that made him go to the city by himself and get into trouble. He didn’t get any support from anyone so he wasn’t told what was wrong and what was right, that was why he smoked and drank. Also since he didn’t have a family who supported him so he never took the school seriously. He was kicked out of four schools because of his bad grades. (Evidence found in Pg. 1) â€Å"I slept in the garage the night he died, and I broke all the goddam windows with my fist, just for the hell of it†. Allies death affected him mentally. It made him very sad at the moment but after a time it made him aggressive and anti-social. (Evidence found in Chapter 5) He criticized everyone. He calls everyone a phony. Thinks other people are followers and are only tricking themselves. So he wants to rebel against the society because they’re making everyone a phony. This attitude made him see everyone in a bad way which made it very difficult for him to make friends. (Evidence found all over the book) He has a Self vs. Self battle throughout the whole book. He wants to be the same person but he doesn’t realize he’s changing. He likes the museum because it never changes. One part of him wants to be an adult (he drinks and smokes and always thinks of sex) while to other part of him rejects it rejects it as a phony. So as you can see, all these conflicts led to his bad, negative attitude. He became aggressive, rebel, and excluded. It also made him problematic and hard to understand. The conflicts implemented some psychological problems on Holden by making him increase his interest in alcohol and drugs.